SEO Analyst

Job Description

Who Are We:

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2022, employed approximately 5,700 people in its worldwide businesses. Brady's fiscal 2022 sales were approximately $1.30 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradyid.com.

Brady offers a hybrid work option that allows for both personal flexibility and in person collaboration to deliver the greatest outcomes for our people and customers. This option is a mix of in the office and one or two offsite days which are pre-determined based on role and function.

What We Need:

We're looking for a data-driven organic search analyst to join our growing digital marketing team! This person will work closely with our Sr. Organic Search Specialist to identify opportunities to increase our SEO performance.

What You'll Be Doing:

• Create new innovative ways to drive organic traffic and search visibility
• Create keyword research and maintain targets with up-to-date volumes and competition
• Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
• Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed
• Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
• Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
• Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
• Learn and be curious to stay on top of trends and best practices; stay up to date with white hat and gray hat SEO tactics to stay within search engine guidelines
• Advocate for a seamless user experience for customers who are finding us through search

What You'll Need To Be Successful:

• Bachelor's degree in communications, marketing/business, or related degree
• 1+ year of search marketing experience
• Familiar with web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, SEOMoz, etc.)

Desired Knowledge, Skills Abilities:

• Experience working on ecommerce
• Able to effectively communicate complex issues to leadership and collaborate with cross-functional teams to solve challenges
• Proactive, positive, self-starter attitude and ability to work independently with minimal direction/guidance
• Strong attention to detail with an outstanding ability to think creatively to solve problems
• Strong organizational, time management, and analytical skills
• Knowledge in HTML, JavaScript, robots.txt, XML sitemaps and schema

#LI-Hybrid