SEO Analyst

Job Description

Who we are:

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

What we need:

Brady Corporation is looking for a data-driven organic search analyst to join our growing digital marketing team! This person will work closely with our Sr. Organic Search Specialist to identify opportunities to increase our SEO performance.

What you'll be doing:

• Create new innovative ways to drive organic traffic and search visibility
• Create keyword research and maintain targets with up-to-date volumes and competition
• Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
• Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed
• Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
• Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
• Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
• Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
• Advocate for a seamless user experience for customers who are finding us through search

What you'll need to be successful:

• Bachelor's degree in communications, marketing/business, or related degree
• 1+ year of search marketing experience
• Familiar with web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, SEOMoz, etc.)

Benefits:

• Complete insurance coverage with many starting on first day of employment - medical, dental, vision, life.
• Family benefits (parental leave, fertility coverage, adoption, and surrogacy assistance); Employee Assistance Program (behavioral health, family counseling).
• 401K with company match.
• Tuition reimbursement.
• Paid vacation and holidays.
• Dress for your day dress code.

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