SEO and Digital Content Strategy Manager

CPI Security, a leader in the security and automation solutions industry, is looking for a Manager of SEO & Digital Content Strategy to join our growing team in Charlotte, North Carolina! This is more than “just a job” – it’s your chance for a fulfilling and purpose-driven career. We’re looking for an experienced SEO and copywriter to join our ecommerce team, responsible for partnering across teams and working with the marketing & paid teams to deliver accurate search engine optimized content and strategy to improve processes, technology and content flow for CPI Security. In this role, you will be a key participant in delivering overall strategic content and optimization roadmaps across website. As well, you’ll apply your copywriting, web publishing and overall business process knowledge and ability to assist on multiple projects and be a key decision maker. You will play a leading role in our mission to protect our customers and what matters most to them.

Key Responsibilities

• Participate and contribute to web optimization projects with multiple departments and stakeholders to achieve objectives
• Assist in defining and aligning company on SEO strategy across Marketing, Merchandising, Technology and Site Operations
• Develop and communicate detailed Technical SEO business requirements
• Work with SEO-related tools (The Google Suite, VWO and Semrush) and constantly leverage to monitor SEO issues, performance and SEO/Marketing opportunities
• Successfully partner and deliver search engine optimized strategy and content to drive traffic to CPI Security’s website and support overall business goals
• Work with SEO vendor(s) to develop and execute content in a timely manner, driving incremental traffic to our websites
• Work with Technology and other teams to ensure the technical SEO is defined
• Research SEO best patterns tied to new site releases, ensuring technical SEO considerations are delivered
• Create a focused backlinking strategy and execution plan to obtain high quality backlinks from high domain authority sites

Key Areas

• Manage requests and support the division with content needs including writing optimized copy for websites and distribution channels
• Implement technical SEO roadmap planning process, converting strategies into a single SEO product delivery roadmap that is aligned with program goals
• Establish targets for key SEO metrics and measure performance improvements against those targets

Other Experience Required 

• Bachelor’s degree in marketing, Business, Computer Science, Information Technology or higher in related field preferred

• 2+ years of professional analyst and SEO strategy experience preferred

• Working knowledge of graphic design, webpage construction and web usability best practices/standards

The Perks

• Aggressive pay and the opportunity to work for an iconic brand
• Great medical, dental, vision, short- & long-term disability and life insurance options  
• Company paid holidays, floating holiday, and paid time off (PTO)  
• 401(k) plan with competitive company match  
• Eligible for free monitored security system after 90 days
• Education assistance – we encourage and support our employees who want to improve their skills and further their education  
• Engaging and fun company culture that’s made up of a diverse group of people  
• Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.  
• An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff