SEO Content Specialist

Job Description

Join the team redefining how the world experiences design.

Hey g'day mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer so we'll get straight to the point.

Where and how you can work

Alongside our global campuses we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible remote-friendly ways of working for this role we’re focusing on Seoul so we can best support our teams and keep collaboration flowing.

This role is a 12-month engagement working 40 hours per week.

What you’d be doing in this role

At Canva we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone on every platform! Inspired by a team of talented thinkers an amazing culture and a remarkable growth trajectory we’re out to change the world one design at a time.

Since its launch in August 2013 Canva has grown exponentially. We are one of the world’s fastest-growing startups and the journey has only just begun. We take great pride in designing a product and an encompassing experience that users really love.

The SEO group keeps growing globally (~150 people globally!). Keyword researchers Tech SEO specialists SEO content specialists Copywriters Engineers Data analysts Designers Operations specialists – we’ve got it all covered and in many regions of the world.

We’re looking for a passionate SEO Content Specialist to join and help us scale our next phase of growth in South Korea.

Being supported by our global SEO team you will expand the foundations of SEO Content strategy in South Korea from localising our global website for South Korean audiences to creating engaging content on Naver properties (Naver Blog Cafe Influencers etc).

You’ll thrive and adapt in a hyper-growth environment and be confident in making decisions and tradeoffs backed by data and experience. You have a curiosity for problem-solving identifying new opportunities and continuous process improvements.

What you'll do

• Having a clear overview and understanding of our brand's goals messaging and values you will participate in regular content audits to scale our content strategy in South Korea in alignment with our overarching business objectives.

• You will support our South Korea Content SEO Specialist with Competitor and Korean keyword research using Naver Keyword Planner to identify high-volume relevant and intent-driven terms.

• You will localise some of the most relevant pages of our English website to ensure the highest rankings of our South Korean sub-folder on Google and Naver.

• You will contribute to growing our presence on Naver’s unique ecosystem (Canva’s Naver blog high-quality blog posts news articles and more relevant content optimised for Naver).

• You will regularly update and optimise our Naver Blog to maintain freshness and engage with comments and community interactions to improve content credibility and user engagement.

• You will follow (and build in) existing content requirements for our website and our Naver content and ensure timely launches by following our content calendar.

• You will track the impact of that content contribute to writing actionable playbooks and deliver articles at the highest quality standards.

• You will upload and publish content that follows the latest SEO copy best practices and fits our local tone of voice which is set by our language managers

• You have a strong eye for detail in order to catch typos grammatical lapses and the different nuances of requested topics

• And of course you’ll have fun and enjoy working with our amazing international team!

About you

• A native-Korean speaker with business-level English.

• Excellent grasp of the Korean language - technically strong with a flair for either a structured or creative style of writing

• Intermediate to professional understanding and work experience in copywriting and copy editing developing a keen appreciation of local writing trends

• Someone with a good understanding of each of the three 'pillars' of SEO: content technical and link building and how they work together

• Someone who can demonstrate successful outcomes from previous SEO content projects on large websites that they have led (including successful outcomes on Naver properties).

• Someone who masters Naver's content structure preferences prioritising headings bullet points and a clear narrative.

• Someone who can optimise content for Naver Café (Communities) and engage in relevant Cafés to distribute content naturally.

• Expertise in using Naver Knowledge iN answering relevant industry questions with authoritative responses linking back to brand-owned assets.

• Someone who enjoys writing or editing a variety of different topics and themes while maintaining Korean cultural and linguistic nuances and ensuring content resonates with local audiences.

• We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such this role will suit a candidate with high attention to detail and the ability to closely follow detailed written instructions.

Nice to have

• Experience of running a successful Naver blog

• Experience using Naver analytics tools to understand how users engage with content (analytics and performance)

• Experience with Naver content promotion and distribution

• Experience with editing and optimisation

• Experience in creating brand mentions across Naver-verified news sites and industry publications.

• Experience in collaborating with Korean influencers (Power Bloggers) for authentic high-traffic backlinks (this will be a plus for your collaboration with our Outreach Specialist)

• A passion for creativity and design is a definite plus!

#LI-remote

About the team

Working closely with our South Korea SEO lead our Naver Content Specialist and our Outreach Specialist you will be responsible for creating engaging and converting content on our Naver blog and on our website. You'll have access to a range of the best enterprise-level third-party tools as well as several platforms and products we have built in-house that help us to world-class SEO.

Your role will involve executing a content strategy for South Korea based on SEO and competitor research. You will also be able to draw inspiration from past successes of Canva’s global Content Strategy but we count on your deep local knowledge to reach South Korean users in ways that we may not have explored before particularly on Naver.

Other stuff to know

We make hiring decisions to engage contractors based on your experience skills and passion. When you signify interest in the Project please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

Check out lifeatcanva.com for more info.