SEO Manager

The Role
We are looking for an experienced SEO Manager to lead the SEO strategy for our newly launched Bulgarian market. You will play a key role in driving organic traffic, enhancing search engine visibility, and supporting our growth in user acquisition. This is a highly impactful role due to several regulations within the betting industry in the country.

Working closely with a local agency and cross-functional teams, including the Bulgarian Country Manager, you will report directly to the Senior SEO Manager and be responsible for delivering measurable results in this critical market.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• SEO Strategy Development: Design and implement a comprehensive SEO strategy to boost organic traffic, improve rankings, and drive conversions for our Bulgarian Betting and Media brands.
• Keyword Research: Conduct in-depth keyword research to identify high-value opportunities, ensuring alignment with user intent and business objectives.
• Content Strategy: Collaborate with content teams and local agencies to create a content roadmap that optimises for SEO while engaging the target audience.
• Link Building: Work with an assigned agency to develop and execute a link-building strategy that enhances domain authority and attracts high-quality backlinks.
• Performance Analysis: Continuously monitor SEO performance through a variety of tools and ability to communicate these results to internal stakeholders.
• Cross-functional Collaboration Manage relationships with internal stakeholders such as, legal, brand, acquisition, product, local market team, and others to ensure SEO best practices are integrated across all channels and that communication is clear o joint projects.

 Skills, Knowledge and Experience  

• Experience: Hands-on SEO experience with proven success in technical SEO, content optimisation, and keyword research.
• Technical Skills: Strong knowledge of HTML, CSS, JavaScript, and experience with content management systems.
• Tools: Experience with tools like Google Analytics, Search Console, SEMrush, and Ahrefs, Screaming Frog, and Looker Studio. Providing data-driven insights to refine strategies.
• Attention to Detail: A meticulous approach to SEO, ensuring all tactics align with best practices and deliver measurable results.
• Adaptability: Willingness to learn and apply new SEO techniques in a fast-paced environment.
• Market Expertise: Deep understanding of the Bulgarian digital landscape and local market trends.
• Language Skills: Fluent in both English and Bulgarian.
• Passion for SEO: A genuine interest in SEO and staying up-to-date with the latest industry trends.
• Excel: Ability to leverage Excel for data management, analysis, and reporting,