SEO Specialist - Hybrid

Job Description

Company Overview:
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady's fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradyid.com.

Brady offers a hybrid work option that allows for both personal flexibility and in person collaboration to deliver the greatest outcomes for our people and customers. This option is a mix of in the office and one or two offsite days which are pre-determined based on role and function.

Position Overview:
Are you search-obsessed, analytical, strategic yet focused on execution and passionate about eCommerce? Brady is seeking an all-star SEO Specialist to join our innovative digital team. The ideal candidate for this role is someone who has had hands-on experience growing traffic from organic search through on-page and off-page strategies, and is a master of the long-tail.

Essential Duties and Responsibilities:

• Create a robust search engine optimization strategy for Brady's North America websites, including a roadmap of initiatives to drive growth
• Lead keyword research and maintain targets with up-to-date volumes and competition
• Optimize on-page SEO: landing page ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
• Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed
• Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
• Oversee backlink strategy by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
• Develop scalable SEO strategies that can cross multiple brands
• Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
• Learn and be curious to stay on top of trends and best practices; stay up to date with whtie hat and gray hat SEO tactics to stay within search engine guidelines
• Advocate for a seamless user experience for customers who are finding us through search

Required Knowledge, Skills Abilities:

• 3+ years experience of firsthand search engine optimization experience, increasing traffic and revenue
• 3+ years experience using web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, SEOMoz, etc.)
• 2+ years experience in eCommerce

Preferred Knowledge, Skills Abilities:

• Able to effectively communicate complex issues to leadership and collaborate with cross-functional teams to solve challenges
• Proactive, positive, self-starter attitude and ability to work independently with minimal direction/guidance
• Proven SEO strategies targeted towards Bing
• SEO experience dealing with the following: products, long tail keywords, content article research, hreflang and link building
• Strong attention to detail with outstanding ability to think creatively to solve problems
• Strong organizational, time management, and analytical skills
• Experience with data science (SQL, visualizations, etc.) practices to identify SEO growth opportunities
• Knowledge in HTML, JavaScript, robots.txt, XML sitemaps and schema
• Experience working in the B2B industrial goods space