SEO Specialist, Marketing

Global Industrial

Corporate Overview
For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Key Responsibilities

• Day to day management of web site performance & applicable automation of SEO tagging

• Work with product & engineering to define technical SEO requirements
• Identify opportunities to improve crawling & indexation
• Support for page remapping & URL structural updates
• Bi-weekly site audits and reporting, with recommendations and roadmap scheduling
• Support SEO departmental lead Report building & automation

Competencies and skills

• 2-3 years experience in an SEO role
• 1+ year experience with HTML, CSS, and JavaScript
• A passion for deep analysis of web technologies & SEO
• A strong understanding of search engine crawlers
• Familiarity with BrightEdge, Google Adwords, SEMRush, and Quantum Metrics
• Experience with canonicalization, client & server-side redirects, pagination, crawl budget, XML sitemaps
• Technical auditing experience on large web sites, both static and dynamic
• Ability to recognize common technical issues and explain their solutions coherently, ensuring that teammates understand the recommendations.
• Ability to diagnose and resolve technical issues on sites with tens of thousands to over 1 million pages
• Ability to research technical issues and make actionable and well-informed recommendations based on your findings
• Comfortable retrieving and analyzing data from Google and Bing Webmaster Tools
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
• Advanced Excel skills (pivot tables, lookup function, and conditional functions)
• Familiarity with log file analysis
• A deep understanding of mobile strategy and how it relates to SEO.
• Structured markup understanding
• Ability to work in a fast-paced environment.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nearest Major Market: Long Island
Nearest Secondary Market: New York City
Job Segment: Engineer, Engineering