SMB Go-to-Market Manager

All about us Seated is the first dynamic pricing platform for restaurants. We help fill empty seats while providing consumers with incredible rewards. We are quickly expanding our offerings to cities nationwide and are looking for talented and ambitious people to embark on the journey with us! About the role Seated is looking for aSMB Go-to-Market Managerwho is obsessed with growth, automation, and building scalable marketing systems. You’ll own the entire marketing motion to acquire restaurants, from automating outbound lead generation to exploring and developing new strategies to generate inbound restaurant leads. This is not a brand or comms role. This is ago-to-market and demand generation roleat a company selling to small and mid-sized restaurants. You’ll be expected to roll up your sleeves, automate everything you can, and rapidly test and scale what works. Ideally, you’ve done this in a B2B context for an SMB sales org—or you’re a fast-moving operator with a knack for tools likeClay, Zapier, Instantly, and Salesforce, and you're eager to learn fast and execute even faster. What you'll do Growth & Acquisition • Own and scale the top-of-funnel marketing engine that drives qualified restaurant leads. • Manage a Restaurant Associate to execute high-performing outbound email and prospecting campaigns. • Build automations across the stack (Clay, Instantly, Zapier, etc.) to enrich, segment, and outreach at scale. • Test and optimize acquisition strategies across outbound, paid, partnerships, and inbound. • Identify and build partnerships, affiliates, or channel relationships that drive measurable lead volume. • Manage inbound and outbound messaging, content, and sequencing to maximize conversion. Sales & Revenue Enablement • Create and maintain high-performing sales enablement materials—decks, 1-pagers, case studies, etc. • Collaborate with sales leadership to identify friction in the sales process and build tools to remove it. • Track lead conversion performance and iterate on targeting, copy, and workflows. What you’ll bring • 5+ years in growth marketing, B2B demand generation, or similar roles—ideally with SMB focus • Proficient with marketing automation tools likeClay, Zapier, Instantly, Make, HubSpot, Salesforce, etc. • A systems thinker who knows how to make marketing repeatable, trackable, and scalable • Data- and outcomes-driven: you focus on results over vanity metrics • Strong operator: You build, test, and iterate fast—without waiting on a team of designers or devs • Comfortable with outbound marketing: cold email, prospecting workflows, lead enrichment • Excellent writer with the ability to create compelling messaging and tactical sales materials • Bonus: Experience working in restaurants, restaurant tech, or hospitality Do not apply if • You have never used automation tools likeZapier, Clay, Instantly, Make, or similar • You have no experience withCRM systems like Salesforce • You consider yourself primarily abrand, content, or social media marketer • You are uncomfortable working in fast-paced, ambiguous environments with limited hand-holding • You are looking for a role focused on brand storytelling or top-level messaging strategy This is a high-impact, builder role. If you're looking to grow fast and build something that scales, we'd love to hear from you! What you’ll get • Competitive Compensation Package: Up to $120,000.00 base salary & stock options • Generous 401(k) match • Comprehensive healthcare, dental, and vision plans for you to choose from • Paid Parental Leave • Unlimited PTO • TeleDoc, One Medical, and Talkspace memberships are available • Wellness Hub membership with access to thousands of gyms and studios • Citi Bike monthly membership • $100 a month to spend at Seated restaurants • Seated ‘Unplugged Day’ - We ensure all employees take at least 1 day off every month to completely “unplug” from work (no slack/no email). At Seated, we welcome passionate people from all backgrounds, helping us to make dining experiences more accessible & rewarding. If you have the curiosity & passion to drive our mission together, we would love to hear from you. PI103d14623ca3-25404-37501681