Social Media and Marketing Manager

Company Overview Desert Orthopaedic Center is a leading provider in the healthcare industry, specializing in orthopaedic care since 1970. Our mission is to deliver state-of-the-art, cost effective, treatment for musculoskeletal issues while ensuring excellence in patient care through a team of highly trained professionals. Summary We are seeking a talented Marketing Manager to join our dynamic team at Desert Orthopaedic Center. In this role, you will play a crucial part in enhancing our presence and engaging with our community through strategic marketing and social media initiatives that align with our commitment to high-quality patient care. Our goal is to find a candidate who embodies the same level of commitment and care that Desert Orthopaedic Center provides to every patient and their outcomes. This is not a remote position , all candidates must be local in Las Vegas. Responsibilities • Develop and implement effective marketing and social media strategies to enhance brand awareness. • Create engaging content tailored for various platforms including Facebook, Instagram, Twitter, etc. • Monitor social media channels for trends and engage with followers to foster community relationships. • Analyze performance metrics using tools like Google Analytics to optimize campaigns. • Collaborate with the marketing team to ensure consistency in messaging across all platforms. • Manage paid advertising campaigns on social media to drive traffic and engagement. • Stay updated on industry trends and competitor activities to inform strategy adjustments. • Assist in graphic design projects as needed to support content creation. • Create, oversee and execute marketing campaigns across various channels, including digital, social media, educational blogs, print, and community events • Conduct market research to identify patient needs, trends, and new opportunities for growth. • Coordinate with external vendors and agencies for advertising, promotional activities, and other marketing initiatives. • Ensure consistent messaging and uphold the practice's brand identity across all marketing materials. • Develop marketing strategies that meet overall organizational goals • Travel to various locations to meet with clients, practices, facilities, and referring partners • Monitors client satisfaction by communicating regularly with referral sources • Gather feedback and insights from visits to improve our services • Digital and offline strategies, such as online advertising, optimizing websites, managing online reputation through reviews, and building community partnerships • Staying aware of community events for staff, physicians, and practice to participate in • Address new areas of opportunities • Other duties assigned as necessary • Qualifications • Bachelor's degree in Marketing, Communications, or a related field. • Proven experience managing social media platforms for brands or organizations. • Strong understanding of SEO principles and social media marketing best practices. • Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator). • Familiarity with analytics tools like Google Analytics and social media insights. • Excellent written and verbal communication skills. • Ability to work collaboratively within a team environment. • Creative mindset with strong attention to detail. • Proactive decision-making • Leadership experience • Reliable transportation • NV drivers license • Must be in Las Vegas Call-To-ActionIf you're ready to make an impact through innovative social media strategies while contributing to exceptional patient care, we invite you to apply today and join our dedicated team! Job Type: Full-time Pay: $55,000.00 - $80,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Employee assistance program • Flexible schedule • Flexible spending account • Health insurance • Health savings account • Life insurance • Paid time off • Professional development assistance • Referral program • Tuition reimbursement • Vision insurance Ability to Commute: • Las Vegas, NV 89121 (Required) Ability to Relocate: • Las Vegas, NV 89121: Relocate before starting work (Required) Willingness to travel: • 75% (Preferred) Work Location: In person