Social Media Editor, BHG.com

Job Title
Social Media Editor, BHG.com
Job Description
Job Summary | Major goals and objectives.
Dotdash Meredith is seeking a full-time Social Media Editor to help grow the social media footprint of the iconic, 100-year-old brand, Better Homes & Gardens.
We are looking for a smart, savvy, and hard-working social media editor with a passion for all things home, gardening, and food, who is eager to help increase our following and engagement across platforms and is comfortable on camera. They will be responsible for executing the social media strategy across all our social platforms, including Instagram, Pinterest, TikTok, Facebook, and Twitter (as well as any that emerge in the future). This person will have extensive social media experience, with their finger on the pulse of any new social trends and a passion for experimenting with new audiences and platforms. The right candidate will demonstrate a deep understanding of the BHG aesthetic and brand. They will also be able to formulate and execute a strategic plan for growing our reach across various platforms through smart content creation and curation, whether that means collaborating with influencers and industry experts, creating compelling Instagram Stories or launching original franchises. They will operate as part of the editorial team, working closely with the Associate Social Media Editor.
Essential Job Functions | Accountabilities, Actions and Expected Measurable Results
50% - Plan and execute BHG's social media strategy on all social platforms, especially Instagram, TikTok, Pinterest, and Facebook.
25% - Create (including film for IG and TT), commission, and syndicate editorial content for social media.
10% - Watch, share, and respond to traffic and engagement metrics from social platforms.
10% - Devise and execute on social media content for sponsored campaigns.
5% - Explore new social media trends and platforms, ideate on new audience potential and traffic streams.

• Enforce BHG's social point of view, focusing on key platforms: Instagram, TikTok, Pinterest, Facebook, and Twitter
• Create compelling original content (shortform video) for TikTok and Instagram to help expand the reach of the brand and establish the brand as an active, engaged community
• Write and curate compelling, social-friendly content / captions across platforms, analyzing trends and audience engagement metrics to help drive strategy for these platforms.
• Mine BHG's extensive site library to find articles with great social promotion potential and adapt editorial content for social media audiences
• Provide feedback on social-first graphic treatments to ensure they meet platform needs
• Maintain a shared social calendar
• Partner with our editors to adapt to ever-changing social media trends and usage patterns
• Extrapolate learnings from social media data and report on analytics
• Build relationships with influencers and accounts with both large and small followings; facilitate content swaps, takeovers, and other promotional efforts
• Work with Sales team on approving and executing social components
• Liaison with internal teams such as Marketing, Licensing, Commerce, and Audio
• Ideate, create, and maintain branded social franchises

Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:

• Degree in Marketing, Journalism, or Communications a plus

Experience:

• 3 - 5 years experience as a social media professional / community manager for a major home, food, DIY, or lifestyle media property
• Expertise or interest in home, garden, and food
• Expert-level proficiency with curation of content on social networks such as TikTok, Instagram, Pinterest, Facebook, Twitter, Flipboard and any emerging social platforms

Specific Knowledge, Skills and Abilities:

• Must be comfortable on camera in order to film / edit shortform social video
• Exceptional writing, editing, and strong organizational skills
• Computer proficiency, including familiarity with CMS and publishing programs, editing, email, Google Docs, and Slack or the like, is essential
• Experience with social media schedulers and analytics tools a plus (e.g. Buffer, Sprout Social, Dash Hudson, Tailwind etc)
• Comfort reporting on and analyzing data / trends

% Travel Required (Approximate) : ~1x year between DSM NY offices
It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected] .
The Company requires employees entering its workplaces, performing work offsite, or attending a company sponsored event to verify and provide proof of full COVID-19 vaccination. The Company will consider requests for reasonable accommodations as required by applicable law.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $58,500 - $71,882
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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