Social Media Editor, EW

I. Job Summary | Major goals and objectives.

The Social Media Editor executes EW’s strategy, content, and audience development on social platforms. They also work closely with EW’s Social Media Director as well as the video, edit, and sales teams in exploring and developing strategy for emerging platforms.

In addition to amplifying the work of the EW edit staff, the Social Media Editor will execute social-first or social-only original franchises, including short or platform-specific video series and secure social content from photo shoots, red carpets, and other exclusive opportunities.

The Social Media Editor will also support EW partnerships such as award shows, tentpole events, parties, panels and screenings.

The social team works closely with our SEO, growth and other audience analysts to understand and strategize how to expand our audience reach and to help future-proof the EW brand with younger audiences. The Social Media Editor should also be comfortable with Google Analytics and other similar tools and translating that data into easy-to-understand editorial guidance on an hour-by-hour or daily basis as needed, or in supporting their team to do so.

The Social Media Editor must be willing to work occasional off-hours and weekends as necessary. 

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

90%

Execute social media strategy

10%

Work with edit, video, SEO, growth, and other teams to support overall digital strategy, or other duties as assigned

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelor’s degree in Journalism, Communications or related field or equivalent work experience

Experience:

Minimum 2-5 years of digital and/or social media experience, preferably with at least one major role at a news organization

Specific Knowledge, Skills and Abilities:

Proven ability to build and grow audiences for entertainment content via social media, particularly among younger audiences

Impeccable news judgment, prioritization, writing and editing skills

Calm under pressure of breaking news

A strong attention to detail with the ability to multitask

A strategic thinker who considers traffic and social analytics before making decisions

An idea generator who can think of new, fresh ways to package content

Excellent people skills

Experience with SEO, content management systems, analytics tools, Photoshop

Knowledge of and enthusiasm for the EW brand

% Travel Required (Approximate): 5-10%, or as may be assigned