Social Media & Influencer Marketing Manager

ABOUT US EōS Fitness is bold, upbeat and motivating—not only in our fitness routines but in our work environment as well. Like our members, our employees rise to challenges and tackle them head-on. Our Core Purpose is to create loyal, lifelong fans and exercise practitioners. To achieve this, we live by our Core Values: • Fight hard to win • Take personal responsibility • Be optimistic and have fun • Grow and learn • Be a team player Sound like you? We’re looking for a passionate Social Media Community Coordinator to join our Marketing Department. This position is based in Addison/Farmers Branch, TX and supports 175+ gym locations across multiple markets—open and coming soon.JOB OVERVIEW We’re seeking a dynamic and strategic Social Media & Influencer Manager to help lead our social media and influencer marketing efforts across multiple platforms. This role is responsible for developing and executing monthly editorial calendars, managing influencer relationships, helping oversee the creation of platform-specific content, and analyzing performance metrics to drive engagement and growth.Key ResponsibilitiesSocial Media Management • Develop and maintain monthly editorial calendars across all platforms: Instagram, Facebook, TikTok, Snapchat, Threads, X (formerly Twitter), YouTube, and LinkedIn. • Execute against a comprehensive social media strategy aligned with brand goals and campaign initiatives, while tailoring content to the unique audience demographics of each platform and understanding what resonates most with those audiences in terms of tone, format, and messaging. • Manage and schedule content using platforms such as Sprout Social, HootSuite, or other social media management tools. • Collaborate with the creative team to brief and develop platform-specific assets—ensuring content is optimized for each channel. • Monitor trends, platform updates, and audience behavior to inform content strategy and engagement tactics.Influencer Marketing • Help lead the execution of EoS Fitness’s influencer strategy, including recruitment, onboarding, and relationship management. • Utilize tools such as Sprout Social Influencer Management, Later, Azea, or similar platforms to manage influencer campaigns and communications. • Coordinate influencer content creation and ensure alignment with brand messaging and campaign goals. • Track and report on influencer KPIs, including reach, engagement, conversions, and ROI.Content Creation & Collaboration • Ideate and produce engaging, on-brand content in collaboration with internal teams and external creators. • Brief creative teams on asset needs tailored to each social platform, avoiding a one-size-fits-all approach. • Ensure all content adheres to brand guidelines and maintains a consistent voice and tone. • Brief influencers on asset needs tailored to their social platform to support both organic and paid social efforts, ensuring alignment with campaign goals and audience expectations.Analytics & Performance Metrics • Analyze performance across social media and influencer campaigns using platform analytics and third-party tools. • Provide regular reports and insights to stakeholders, highlighting successes, opportunities, and areas for optimization. • Maintain a clear understanding of key social media KPIs including engagement rate, reach, total video views, follower growth, click-through rate, and conversions—while keeping broader social strategy goals top of mind. • Use data-driven insights to inform future content planning, influencer partnerships, and platform prioritization.Qualifications: • 4–6 years of experience in social media and influencer marketing, preferably in the fitness, lifestyle, or consumer brand space. • Proficiency in Sprout Social, HootSuite, Later, Azea, or similar platforms. • Strong understanding of each social media platform’s unique features, audience, and content best practices. • Proven track record of managing influencer programs and driving measurable results. • Excellent communication, project management, and organizational skills. • Creative mindset with a passion for storytelling and community building. PERKS! • A highly energetic and collaborative team. • A management team that cares about your professional development. • Free membership with guest privileges! • Discounted Personal Training. • Competitive pay, including vacation, holiday and sick pay. • Group Health, dental, vision, Supplemental Life, Employee Assistant Program and even Pet Insurance are offered! • 401(k) + Company matching!