Social Media Manager

Social Media Manager - Nigeria (Remote)

Location: Remote (Based in Nigeria)

Employment Type: Full-Time

Who we are:

Sporty Group is a leading sports entertainment platform dedicated to bringing fans closer to their favourite sports and events. We offer a dynamic and fast-paced environment where sports enthusiasts can make a tangible impact in the world of sports media. As we continue to expand we are looking for a talented and creative Social Media Manager to lead content strategy and execution for the Nigerian market.

The role:

We are seeking a highly skilled Social Media Manager to develop and implement engaging content strategies for the Nigerian market aligning with Sporty Group’s broader marketing objectives. This role requires hands-on content creation coupled with collaborative work across teams to deliver impactful messaging on various platforms.

Key Responsibilities:

Content Strategy Development: Design and implement a content strategy that resonates with our Nigerian audience and aligns with Sporty Group’s brand and goals.

Content Creation: Create edit and manage high-quality content—including articles videos social media posts and other media assets—that captivates our target audience.

Platform Management: Oversee distribution of content across all relevant channels including social media website newsletters and other digital platforms.

Market Analysis: Keep up with Nigerian sports industry trends competitor activities and audience preferences to maintain relevant and engaging content.

Collaborative Work: Partner closely with marketing social media and design teams to deliver consistent messaging.

Performance Analysis: Track and evaluate content performance using key metrics to refine strategies and optimize content.

Community Engagement: Engage actively with our audience through social media interactions and community management to build a positive lively online community.

Budget Management: Oversee content production budgets to ensure efficient high-quality output.

Qualifications:

Bachelor’s degree in Marketing Communications Journalism or related fields.

Proven experience in social media management or a similar role ideally within betting sports or entertainment.

Required Skills:

Exceptional written and verbal communication skills in English.

Strong understanding of the Nigerian sports scene particularly football and basketball.

Proficiency in content creation tools video editing software and content management systems.

Ability to develop and execute effective content strategies.

Analytical skills to interpret data and inform content adjustments.

Creative sports-passionate thinker who can engage sports fans.

Ability to work independently manage multiple projects and cover major sporting events outside regular hours.

Why Join Us?

Dynamic Environment: Be part of a fast-growing company at the crossroads of sports and entertainment.

Remote Flexibility: Work remotely while contributing to a global team.

Impact: Play a significant role in shaping content that excites sports fans across Nigeria.