Social Media Manager - Tom Bilyeu

About Impact Theory

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the relentless creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces world-class YouTube and podcast content, video games, web comics, film & TV, and podcast content that has garnered roughly half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment. For more info, visit impacttheory.com

Job Summary:

Join our dynamic team and become the driving force behind our social media presence! We are on the lookout for a talented and innovative individual to step into the role of Social Media Manager and Content Creator, with a specific focus on managing the social channels of Tom Bilyeu and Impact Theory.

As our Social Media Manager/Social Media Content Creator, you will have the opportunity to curate and breathe life into captivating content across a range of platforms, including Instagram, TikTok, Twitter, YouTube Community, and Facebook. We need someone who not only understands the ins and outs of social media but is also fueled by a deep passion for it.

Do you have experience capturing visually striking photography and videography? Can you work magic with desktop and mobile editing tools like Adobe Photoshop, CapCut, Videoleap, and similar applications? If so, you are the creative genius we've been searching for.

If this resonates with you, join us as we continue to grow Impact Theory and help people achieve their best selves where no two days are the same, and you'll find yourself at the forefront of social media trends. Unleash your creativity and join forces with an extraordinary team. 

You can expect to spend four days/week onsite at our West Hollywood office and one day/week working from your own home office.

Responsibilities

• Manage and oversee social media accounts for Tom Bilyeu and Impact Theory
• Content Creation: Develop, curate, and produce high-quality visual content (photos, videos, graphics, etc.) that aligns with our brand identity and resonates with our target audience.
• Photography and Videography: Utilize your expertise in photography and videography to capture compelling visuals that tell our brand's story and captivate our audience.
• Desktop and Mobile Editing: Edit and optimize visual content using mobile editing tools such as Adobe Photoshop, CapCut, Videoleap, and other relevant applications to ensure high-quality output.
• Develop, implement, and manage social media copy and content across multiple platforms
• Conceptualize, capture, and edit social media content (stills and short-form content) 
• Content Scheduling and Management: Plan, organize, and schedule social media posts across various platforms using social media management tools. Ensure consistent and timely delivery of content.
• Community Engagement: Monitor and respond to comments, messages, and mentions across social media channels to maintain an active and engaged online community. Foster relationships with followers, influencers, and brand advocates.
• Trend Monitoring: Stay up-to-date with current social media trends, platforms, features, and best practices. Continuously explore new opportunities for growth and innovation in the social media landscape.
• Utilize social media KPIs to guide content strategy and execution of content
• Stay up to date with social media best practices, technology, and platforms
• Collaborate and partner with different stakeholders on execution of social in conjunction with marketing plans and product releases
• Model brand stewardship, ensuring the content and digital expression reflects the Impact Theory brand
• Inspires and aligns the cross-functional team with a design vision, communicating and understanding the sequencing of getting to that ultimate vision

Qualifications

• 3+ years of proven experience as a Social Media Manager or Content Creator, preferably in a similar industry or with demonstrable experience in managing multiple social media accounts.
  • Nice To Have: Experience managing social media accounts for personal brands/notable public figures
• Excellent photography and videography skills, with a portfolio showcasing your work.
• Proficiency in desktop and mobile editing tools such as Adobe Photoshop, CapCut, Videoleap, or similar applications.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Exceptional written and verbal communication skills, with the ability to adapt content to different social media channels and engage with diverse audiences.
• Detail-oriented with excellent organizational and time management skills.
• Analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions.
• Creative thinking and problem-solving abilities.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Bachelor's degree in marketing, communication, journalism, or a related field is a plus.

Schedule Requirements:

Must be willing to travel x3-4 a month (including some weekends) 

The salary range for this role is $80k to $100k per year commensurate with experience.