Social Media Marketing Manager

Job Summary We are seeking acreative, strategic, and community-focused Social Media & Marketing Managerto lead our digital presence and marketing initiatives. This individual will manage our social media platforms, develop content strategies, oversee marketing campaigns, and grow audience engagement. The ideal candidate is passionate about storytelling, digital media trends, and the mission of public access and non-profit broadcasting. Responsibilities • Social Media Management Coordinate with video production teams for promotional clips and campaigns. • Develop and execute a multi-platform social media strategy (Facebook, Instagram, YouTube, TikTok, LinkedIn, BlueSky, Tumblr, and Threads ). • Create engaging, mission-driven content (videos, graphics, stories, and posts) to promote shows, events, and community initiatives. • Track analytics and create monthly reports on engagement, reach, and growth. • Marketing & Outreach • Develop marketing campaigns to promote programming, workshops, events, and fundraising initiatives. • Create and manage email newsletters, press releases, and promotional materials. • Support fundraising efforts with digital campaigns, donor engagement strategies, and event promotion. • Collaborate with producers, community partners, and the staff to increase visibility. • Brand Development • Ensure consistent branding across all platforms and content. • Enhance audience awareness of the station’s mission, programs, and services. • Community Engagement • Engage with online communities and respond to messages and comments in a timely, professional manner. • Content Strategy • Oversee editorial calendars for social media and marketing campaigns. Qualifications • Bachelor’s in Communications, Marketing, or related fields Preferred Skills: • Experience with public access TV, broadcasting, or digital media. • Video editing or production knowledge. • Experience running paid social campaigns with a small budget. Fundraising and donor engagement experience. • Proven experience (2-4 years) in social media management, marketing, or communications (experience in non-profit or media preferred). • Strong copywriting, storytelling, and content creation skills. • Proficiency with design and video editing tools (Canva, Adobe Creative Suite, or similar). • Familiarity with email marketing tools (Mailchimp, Constant Contact, etc.). • Knowledge of SEO, analytics, and advertising tools (Google Analytics, Meta Ads Manager, etc.). • Passion for community media, public broadcasting, and non-profit missions. • Excellent organizational skills and ability to manage multiple projects. Please send your resume, a cover letter highlighting your experience and passion for non-profit media, and links to your portfolio or examples of social media work [email protected] Job Type: Part-time Pay: $25.00 - $30.00 per hour Expected hours: 10 per week Ability to Commute: • Palo Alto, CA 94303 (Required) Ability to Relocate: • Palo Alto, CA 94303: Relocate before starting work (Preferred) Work Location: Hybrid remote in Palo Alto, CA 94303