Social Media Video Content Creator

Partner Manager & Video Content Strategist

Palo Alto Software is seeking an experienced Social Media Video Content Creator to join our extraordinary team. You will be responsible for building audiences on our social media platforms by developing video content for YouTube, TikTok, Instagram, etc. Our goal is to attract and engage startups, entrepreneurs, and small business owners with informative, educational, and engaging video content.
This full-time, permanent, exempt position reports to the Director of Marketing. The starting pay may range from $70,000 to $100,000 per year, depending on experience.

About our company & Eugene, Oregon

We’re a friendly team of nearly 70 diverse, world-class experts. Each team member demonstrates our company values while adding positive contributions to our culture. Please review our culture at this link.
Next, visit liveplan.com to learn how our SAAS products help achieve our mission to help people succeed in business. We believe that when we help one small business owner grow their business, we’re helping an entire community.
Our employees are independent thinkers and creative problem-solvers who enjoy our hybrid work arrangement and flexible schedules. Our leadership approach combines structure and autonomy, creating aligned innovation. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. See our statement on equity, diversity, and inclusion here.

Our location in Eugene supports access to exciting and challenging work in a growing tech scene in the beautiful Pacific Northwest. Eugene’s commute times and our drinking water from the McKenzie River Watershed are some of the best in the nation, and homes are more affordable than you’d find in Portland, Seattle, or the Bay Area.

Benefits we provide:

• Hybrid work
• Flexible work schedule and no-meeting Fridays
• Career development & free books
• Competitive salary & bonuses
• Health / Vision / Dental / Ortho
• Flexible Spending Account (FSA) & Dependent Care FSA
• Health Reimbursement Account (HRA)
• Remote health services app
• Paid time off increases yearly
• Paid holidays and Winter Break
• Paid community volunteer time and grant committee
• 401(k) with a match
• Paid Leave Oregon
• Long-term disability & life insurance
• Discounted gym membership or wellness program rewards
• LiveWell committee events
• Parking or commuting benefit
• Inclusive, values-based culture
• And much more

About this role

Key Responsibilities:

Video Content Strategy & Production

• Develop engaging video content strategies and plans targeting key customer audiences
• Drive video production by conceptualizing creative ideas, writing scripts, identifying on-camera talent, managing shoots, editing footage, etc.
• Optimize posting cadence on YouTube, Facebook, Instagram and other platforms for maximum views
• Analyze video performance and provide data-driven recommendations to refine strategies
• Collaborate with partners and influencers on co-marketing video opportunities

What success looks like:

Objective: Grow and scale our audiences on YouTube and key social media/video channels.

• Well-defined video content strategy and roadmap tied to business goals
• Strong video view growth and engagement rates across owned, earned, and paid channels
   

Objective: Convert video viewers into customers

• A video content strategy that attracts, educates, and eventually converts viewers into customers.
• Measurable impact on adding prospects to our content and sales funnels

Objective: Build productive relationships with powerful partners and influencers who can expand our audience. 

• Significant year-over-year growth in the number of active partnerships and attributed revenue
• Increased brand visibility and users are driven by partner efforts

What you bring to the job: 

• Passion for supporting startups and small businesses
• A willingness to learn about business planning and financial management topics
• Expertise in social media platforms and experience creating audiences for video content
• Experience and expertise in developing video content strategies that build audiences
• An analytical and metrics-focused mindset, with a deep understanding of social media platform performance
• Self-starter comfortable taking initiative
• Continuous learner, up-to-date on digital marketing trends

Relevant education and experience: The following contributes to success in this role, but isn’t required if you have demonstrated abilities to be successful in this kind of work.

• Bachelor’s Degree in Marketing, Business, or a related field or equivalent experience
• Significant experience in video creation, editing, and production

Marketing Team Values: 

The marketing team exists to build the digital infrastructure that supports a successful business model at Palo Alto Software. We do this by effectively communicating the value of our products and services to the many industries and customer personas we serve, resulting in a growing customer base month over month. We constantly strive to work with our product, sales, and support teams to attract and delight our customers.

Core values of the Marketing team (the 6 C’s):

• Collaboration
• Communication and clear expectations
• Character and camaraderie 
• Creativity and innovation
• Coordination and well-managed process
• Customer-focus

Work-Life: Where and when you work is arranged between you and your manager. Full-time, permanent positions are for Oregon residents only. Employees may sometimes work remotely, following our remote work guidelines.
 

Apply today!