Specialist, Digital Brand Management

We're a leader in the pet care industry, which means we're not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare?

This position is not eligible for Visa Sponsorship.

Position Summary

It's more than a quality product in a quality package. It's more than driving sales and revenue. It's about educating consumers on how to enhance the relationship with their pets. Or how they can feed their pet to minimize allergies. It's about making pet food, snacks, and litter a shopping experience. And contributing to the world in such a way that we can impact the chances of every dog or cat living a healthier life. This is marketing at Nestle Purina - and it's all done through agile ways of working, calculated risk-taking, meaningful collaboration, and a data-driven mind set.

This role is part of the internal Digital Activation Team at Nestle Purina called The Feed. The Digital Strategy & Content Specialist will be responsible for accelerating and activating our digital strategy across several consumer contact points, including paid social media, email, and other digital content communications. This includes working with internal and external partners to recommend key strategies and tests for critical areas that can impact the business via measurable equity and sales lifts. This role requires a high level of creativity, strategic insight, attention to detail, and project management skills, with an entrepreneurial spirit to pioneer new courses and impact to the company. You will have strong digital strategy & content development abilities as they bring their brand activations to life through compelling content that results in high impact consumer experiences.

• Research, brainstorm, and propose digital/social strategy solutions to assigned brand/consumer initiatives, including collaboration with internal and external data, partners, and key stakeholders on plan
• Drive growth of equity, sales, ROI, and productivity savings through the implementation of digital/social business initiatives
• Create, manage, and deliver exceptional social/digital content and strategic activation recommendations on assigned brand channels/contact points while working with partnered Content Designers and internal and external channel experts to impact the business measurably
• Influence partners internally and externally to apply data-driven Best Practice to digital/social activations, and maximize resources
• Proactively offer creative ideas and solutions on the latest insights from digital/social to Consumer Business Unit partners to help improve results
• Work with analytic and expert partners to optimize brand social activations to deliver more impact.
• Work directly with media experts + channels on delivering content that maximizes impact with efficient non-working resources.
• Collaborate with Digital/Social Centers of Excellence and other internal experts on quickly testing Next Practice - with an emphasis on speed to market and efficiencies
• Champion deep content expertise in assigned digital and social for continuous improvement and reference within The Feed

Requirements

• Bachelor's Degree required.
• 2+ years of experience in digital strategy & content creation including paid social media required.

Other

• Experience with CRM/email, and personalized content preferred.

REQUISITION ID:

227217

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.