Sr. Content Writer II - Digital Marketing (Remote Eligible)

The Smartsheet digital marketing team is seeking an experienced Senior Content Writer to join our team. The Senior Content Writer will focus on crafting exceptional content and copy for the Smartsheet website. This role combines creativity, strategy, and execution to elevate our digital presence, engage audiences, and support digital marketing objectives. This individual will be responsible for creating a variety of content — ranging from website copy, banner headlines and copy, video scripts, and blogs.

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The ideal candidate is both a storyteller and a strategic thinker, capable of balancing creativity with business objectives, delivering results that support marketing initiatives, and upholding editorial excellence.

The ideal candidate is a seasoned storyteller with a knack for creating compelling web content that aligns with brand messaging and business goals. They bring a strategic mindset, an eye for detail, an ability to collaborate with a wide variety of stakeholders, and a deep understanding of how to connect with B2B audiences through digital channels.

You will report to the VP of Digital Marketing and can be based in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.

You Will:

• Write and optimize web content, including landing pages, product pages, solution pages, and campaign microsites, ensuring alignment with Smartsheet's brand voice, tone, and style.
• Distill complex concepts and product features into clear, engaging copy that resonates with diverse audiences.
• Collaborate with cross-functional teams, including design, development, product marketing, and SEO, to create user-centric, high-impact digital experiences.
• Leverage messaging frameworks to craft tailored content that addresses the needs of specific personas and buyer journeys.
• Analyze and repurpose existing content for the web, maximizing its effectiveness and reach across digital platforms.
• Monitor industry trends, audience behavior, and competitive landscapes to inform web content strategies and recommend innovative approaches.
• Stay up-to-date with emerging media trends, digital innovations, and content strategies to ensure the Smartsheet web presence remains relevant and competitive.
• Uphold editorial and UX writing best practices to ensure consistency and excellence across all digital touchpoints.
• Support other duties as needed.

You Have:

• 8+ years of professional writing experience, with a strong focus on web content and copywriting.
• 2+ years in digital marketing for enterprise B2B SaaS companies, with an understanding of website strategy and conversion optimization.
• Proven ability to write across formats and styles, from concise web copy to in-depth pages for technical audiences.
• Experience with SEO principles and digital analytics to guide content development.
• Familiarity with using AI tools to enhance writing productivity, streamline workflows, and optimize content for digital audiences.
• Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Exceptional communication, storytelling, and editing skills, with an attention to detail and commitment to quality.
• Experience partnering with design, product and product marketing, and development teams to deliver impactful web content.
• Bachelor’s degree or equivalent experience in business marketing, communications, journalism, or a related field.