SR Director, Growth Marketing & Analytics

Position Overview: We are seeking a strategic, data-driven, and creative Senior Director of Growth Marketing & Analytics to lead our growth marketing initiatives. This role will drive patient acquisition and physician engagement through digital and referral channels, with a strong emphasis on physician referral marketing, paid media, website optimization, and brand campaigns. The ideal candidate brings deep healthcare experience and a proven ability to scale growth through performance marketing and analytics. Key Responsibilities: Growth Marketing Strategy • Develop and execute integrated marketing strategies to drive patient volume and brand awareness. • Lead campaigns targeting physicians, industry professionals, and patients. • Collaborate cross-functionally to align marketing efforts with business objectives. Physician Referral Marketing • Collaborate with VP, Referral Relations to build and manage segmentation and outreach programs to increase referrals from physicians and provider groups. • Analyze referral data to identify growth opportunities and optimize engagement strategies. Digital Marketing & Website Management • Own CRM, email marketing, and marketing automation on behalf of marketing. • Oversee the company’s digital marketing efforts, inclusive of website strategy (SEO, content, and conversion optimization) and paid media. • Ensure digital channels are optimized for performance, compliance, and brand consistency. Analytics & Performance Optimization • Own marketing analytics and reporting across all channels. • Build dashboards and models to track ROI, conversion rates, and patient acquisition costs. • Use data to inform strategy, optimize campaigns, and guide executive decision-making. • Present insights and recommendations regularly to leadership and stakeholders. Qualifications: • 10+ years of experience in growth marketing. • Proven success in physician referral marketing and B2B/B2B2C healthcare outreach. • Experience with CRM systems (e.g., Salesforce Health Cloud) and patient engagement platforms. • Strong experience managing websites, paid media, and brand campaigns. • Proficiency in marketing analytics platforms (e.g., Google Analytics). • Deep understanding of HIPAA-compliant marketing practices. • Excellent leadership, communication, and cross-functional collaboration skills. At PRISM Vision Group, we believe great work deserves great rewards. Here’s what you can expect when you join our team: Salary Range: $133,500.00 to $210,000.00 USD Competitive Compensation– Base salary, performance bonuses, and regular reviews. Health & Wellness– Comprehensive medical , dental, and vision insurance; and wellness program. Retirement Planning– 401(k) with company match. Generous Time Off– Paid vacation, sick leave, and company holidays. Learning & Development–career growth programs. Other Perks– Commuter benefits, Voluntary Accident and Critical Illness plans, FSA/HSA and Dependent Care FSA. employee discounts, and more. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Work Location: In person