Sr Group Product Manager - Growth Platform

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite you’ll join us on our mission to accelerate the global adoption of crypto so that everyone can achieve financial freedom and inclusion. For over a decade Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply please read the Kraken Culture page to learn more about our internal culture values and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here .

As a fully remote company we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders institutions and newcomers to the space. Kraken is committed to industry-leading security crypto education and world-class client support through our products like Kraken Pro Desktop Wallet and Kraken Futures .

Become a Krakenite and build the future of crypto!

Proof of work

The team

The Growth Platform group powers how Kraken communicates and ships experiences at scale—spanning CommTech MarTech Content Platform CMS and the Affiliate/KOL Platform . You’ll lead product strategy and operating cadence across these teams manage and mentor PMs and step in directly on high-impact initiatives from discovery through launch. Kraken is flat: you’ll work hands-on with Engineers Designers and PMs and engage directly with the C-suite.

The opportunity

• Lead a team of Product Managers across Growth Platform (CommTech MarTech Content Platform CMS Affiliate/KOL) while acting as a high-impact IC on v0/v1 bets where needed.

• Use AI to personalize content send time and upsell/cross-sell recommendations across channels with compliance by design (consent disclosures regional rules) full auditability and guardrails.

• Design and build a best-in-class communications and content platform (push email in-app orchestration experimentation/holdouts templates localization governance) that accelerates time to market and enables personalization at scale.

• Own and evolve the Affiliate/KOL platform including accurate attribution and payouts creator earnings dashboards promo and asset libraries partner APIs and fraud/abuse controls to drive creator activation and revenue.

• Define the platform strategy that increases engagement and retention from day one by powering push email and in-app; unlocking self-serve for Marketing and Product; enabling A/B/n tests of triggers timing and content; and delivering team-owned improvements tied to clear KPIs.

• Equip Marketing and Core Product Teams with best-in-class self-serve communications and content platforms: segmentation orchestration templates and A/B/n on triggers timing and content to maximize speed and impact across channels.

• Lead cross-functional collaboration with Lifecycle Marketing Core Product teams Brand Client Engagement Data and Engineering; partner with the C-suite to align on bets and unblock fast.

• Drive adoption and measurable impact: operational docs onboarding feedback loops; KPIs include experiment volume and cycle time self-serve adoption delivery latency/uptime and lifts in NTU (New Transacting Users) TU (Transacting Users) and retention attributable to the platform.

Skills you should HODL

• Minimum 7+ years of product management experience

• Depth in CommTech/MarTech/CMS/experimentation (orchestration segmentation event schema APIs data modeling deliverability).

• Experience building affiliate/partner platforms (tracking attribution payouts compliance).

• Strong analytical chops; turn data into decisions and measurable outcomes.

• Exceptional written communication; calm principled leadership across complex cross-functional work.

• Practical experience using AI/ML to personalize content send time and upsell/cross-sell with at least one shipped use case.

• Bias to action—comfortable running discovery writing crisp PRDs and launching quality v0/v1 in a fast growing remote-first org.

This job is accepting ongoing applications and there is no application deadline.

Please note applicants are permitted to redact or remove information on their resume that identifies age date of birth or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents backgrounds contributions and unique perspectives. We hire strictly based on merit meaning we seek out the candidates with the right abilities knowledge and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race ethnicity age gender identity citizenship religion sexual orientation disability pregnancy veteran status or any other protected characteristic as outlined by federal state or local laws.

Stay in the know

Follow us on Twitter

Learn on the Kraken Blog

Connect on LinkedIn

Candidate Privacy Notice