Sr. Manager, Online Marketing

Position Purpose: In this opportunity you will work within the Global Custom Commerce business unit at The Home Depot. You will play a key role in driving our corporate media strategy and will be responsible for the marketing function of the legacy brands as well as collaborating on broader initiatives within the larger Home Depot Marketing Team. The Senior Manager, Online Marketing will set the digital media marketing strategies and establish the success metrics/goals of GCC’s e-commerce platforms. The individual will oversee multi-million-dollar budgets for our traditional and digital media strategies. This individual will manage a team that is responsible for Paid Media, Owned Media and Earned Media. This individual will work closely with the brand marketing and merchandising teams to create media plans that achieve specific business goals by utilizing industry/customer trends and past media results. This person will also oversee multiple agency and vendor relationships and be charged with identifying, evaluating and executing multiple marketing initiatives against sales goals. This role requires someone who is detail oriented, a very strong communicator, and someone who can manage large amounts of data. Key Responsibilities: • 35% Establish long term strategy and goals that align with the broader marketing organization and support THD multichannel strategy • 15% Develop reporting tools and monitor ongoing performance of homedepot.com channel capabilities against competitors and best-in-class eCommerce retailers • 25% Partner with Marketing, Merchandising, Operations, and IT leadership to develop strategies to continually improve results for THD Stores and homedepot.com • 25% Select, develop, and motivate assigned staff Direct Manager/Direct Reports: • This position reports to the Sr. Director or Director, homedepot.com.Accountable for direct supervision of the work activities of others. In addition to personnel issues • - including selection, termination, performance appraisal and professional development of subordinates. Travel Requirements: • Typically requires overnight travel less than 10% of the time. Physical Requirements: • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions: • Typically located in a comfortable indoor area. There may be regular exposure to mild physical discomfort from factors such as dust, fumes or odors, temperature extremes, loud noise, strong drafts, or bright lights. Minimum Qualifications: • Must be eighteen years of age or older. • Must be legally permitted to work in the United States. Preferred Qualifications: • Previous experience with major search engines: Google, Yahoo, Bing • Previous experience with retail ecommerce site • Previous experience managing online marketing channels Minimum Education: • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Preferred Education: • No additional education Minimum Years of Work Experience: • 8 Preferred Years of Work Experience: • No additional years of experience Minimum Leadership Experience: • None Preferred Leadership Experience: • None Certifications: • None Competencies: • Solid understanding of technical pieces of the marketing channels such as backend tracking, search string URLs, 3rd party site tracking, data feeds, internal search, etc. • Presentation, facilitation, and writing skills • Solid business acumen and financial analysis skills • Leadership and supervisory skills