Sr Mgr - Customer Marketing, Walmart - L'Oreal Paris

General Information:

Job Title: Sr Mgr - Customer Marketing, Walmart - L'Oreal Paris

Division: Consumer Products Division

Brand: L'Oreal Paris

Reports to: Sales Activation Lead, Walmart

*PERSON MUST SIT IN BENTONVILLE, AR

Job Summary:

The Sr Mgr - Customer Marketing, Walmart - L'Oreal Paris role is accountable for building the L'Oreal Paris brand customer experience on Walmart.com and Walmart Stores, inclusive of support for Walmart media, in-store activations, and ongoing content optimization to meet the brand's objectives.

Building category-level Walmart annual Omni plans to measure, optimize, and track performance. The position requires the individual to work closely with internal teams and OMNI Shoppers on co-building plans and optimizations to ensure alignment and cohesive communication.

The Customer Marketer is encouraged to "Think Big" and "Stay Curious" by proactively exploring and launching new platform opportunities, (e.g., Test and Learns, Basket Building Opportunities, Opportunities to drive Loyalty) and by brainstorming to develop 360-degree retailer programs. Collaboration and partnering with NAMs, marketing, and all key stakeholders will be necessary to drive sales, traffic, and conversion, optimize media, and bring the national brand vision to life.

Roles and Responsibilities:

Lead and manage the OMNI strategy.

Walmart 360 Support, plan, develop and activate all Walmart marketing activations.

Develop display strategy, manage display process with PEP, manage display budget, and prepare quarterly display submissions (with CDMs).

Collaborate with Omni-Shoppers, align Walmart activation strategies with National marketing priorities, and work with Omni-Shoppers on aligning the yearly M1 budget.

• Overall Marketing Responsibilities
  • Build best-in-class content
    • Lead the customer/user experience for Walmart PDPs and brand pages
    • Work closely with the Marketing team to ensure content creation for new launches and pillars is refined for Walmart to maximize consumption, search, traffic, and conversion (including copy, alt images A+ content, videos, and reviews generation)
    • In partnership with Shopper, collaborate with brand liaisons in the US and DMI teams to ensure alignment and that needs are met, including communicating content needs and sharing best practices

• Accountable for customer experience and conversion on Walmart brand content pages including product detail pages and brand store

Grow the Shopper Base /Acquisition

• Use shopper insights to optimize strategies and activate key levers that will acquire new consumers to the brand on Walmart.com
• Understand in-depth customer shopper behaviors
• Grow shopper base and loyalty to our brand and to the retailer
• • Creator and Visionary
    • Brainstorm and create strategic account marketing initiatives
    • Ensure support and alignment between sales and marketing on national activations leading to Walmart

Qualifications / Experience:

• 6+ years experience in eCommerce and/or Digital Media roles, Walmart-specific preferred
• Deep understanding of the consumer packaged goods industry
• Strong understanding of digital marketing/media, promotional tactics, and various marketing vehicles
• Track record of delivering business results by driving insights and strategically sound marketing programs
• Strong ability to build trusting relationships with cross-functional partners and with clients.
• Innovate in a collaborative manner.