Sr. Creative Manager

Our Company
At PracticeTek, we believe healthcare should be easy for providers, accessible for patients, and simple for everyone involved.
PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.
 
PracticeTek is a collection of innovative software companies working together to make healthcare easier, and more accessible, for everyone. We deliver robust software solutions that support practitioners, and foster exceptional patient experiences, contributing to the growth of healthcare clinics specializing in chiropractic, dental, orthodontics, optometry, and multi-discipline therapy.
We believe healthcare should be easy. We’ve built PracticeTek to make sure that it is. PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, nutritionists, and integrated medicine practices. PracticeTek invests in middle-market, retail-healthcare SaaS companies. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for the better, for all.
The Marketing Department:
The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products. If you are looking for a role in a team that is the voice of PracticeTek and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you. 
The Career Opportunity:
We are seeking an innovative Sr. Creative Manager to plan and oversee the creation of assets to help implement our marketing strategies across all available channels. You will manage a team of copywriting and graphic design specialists to execute on the creative vision set forth by you, the Channel Marketing Manager and the vertical teams.
To ensure success as a Sr. Creative Manager, you should demonstrate extensive knowledge of strategies and experience in a related industry. An outstanding Creative Director manager will be someone whose expertise results in optimized marketing strategies and increased profitability.
The position is based in San Diego, CA with an in office schedule of 3 days per week. 
Areas of Accountability:

• Lead a team of creatives (copywriters and designers) to develop highly effective marketing campaigns through A/B variants and evaluating results.
• Ensure best practices are followed for all channels.
• Develop brand concepts and establish guidelines for all brands in the portfolio.
• Develop templates and a library of assets that can be used by channel marketers.
• Develop high converting concepts for campaigns and lead team to deliver associated assets pitching in with hands on contributions when needed.
• Manage production schedule for creative team and work with Director of Marketing Operations to prioritize work.
• Deliver high quality creative work on time.

Competencies for Success:

• 3+ years Creative Direction experience
• 3+ Design and Copywriting experience
• Ability to work with internal customers to understand their needs and bring them to life through visual design and messaging.
• Collaborate with both in-person and remote colleagues
• Ability to effectively lead a hybrid team
• Detail-oriented, self-motivated, and creative
• Strong project management skills with exceptional attention to detail and deadlines
• Ability to systematize repetitive tasks and create tools and assets that empower marketers and salespeople that are on brand.
• Proven ability to excel in a dynamic, fast-paced environment
• Hubspot experience (a plus)
• Webflow experience (a plus)
• SaaS experience (a plus)

At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between $60,150 - $120,000 for this position.
PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.