Sr. Customer Growth Marketing Specialist

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, working together in person and choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we relentlessly pursue our goal of ensuring everyone feels safe in their own home.

SimpliSafe is a leading innovator in the home security industry with one mission: To Make Every Home Secure. Founded in 2006, SimpliSafe is based in the heart of Boston, Massachusetts. SimpliSafe is ushering in a new era, one where anyone anywhere can have a security system that is not only simple but also on the cutting edge. SimpliSafe protects over 3 million Americans and we’re growing at a rapid pace.

SimpliSafe is seeking an experienced marketer to join our growing team in Customer Experience, Marketing and Loyalty. We're looking for a Customer Growth Marketing Specialist to propel our work forward.  In this role, you will manage the day-to-day email implementation for customer growth marketing, helping to increase hardware and subscription purchases,and maximize customer growth, retention and lifetime value.  You will utilize your skills and passion to help make SimpliSafe best-in-class at email production, personalization, inbox placement and conversion. You will use your creativity and knowledge of email best practices to help develop testing roadmaps and work with ESP and analytics partners to build and analyze reporting to track key metrics of success. SimpliSafe also has an exciting roadmap of new products, which you will help launch among our growing subscriber base. 

Primary Responsibilities

• Develop and execute customer marketing programs with upsell/cross-sell opportunities to increase retention and achieve revenue targets; heavy focus on email with opportunities to expand to other channels
• Create marketing briefs that clearly articulate your marketing objectives and oversee creative development with our creative team, ensuring deadlines are met
• Develop testing roadmaps to continually improve our customer growth marketing initiatives
• Manage the promotional calendar and implement promotional strategies to drive sales 
• Support the launch of new products to our existing customer base, partnering closely with Product and Marketing on go-to-market strategy 
• Support the inventory forecasting process, collaborating with Analytics, Finance and Manufacturing Ops 
• Responsible for the testing and QA process to ensure that campaigns are executed efficiently and error free
• Manage campaign performance reporting to monitor trends, identify areas for improvement, and document learnings from experiments

• 3+ years of experience in email marketing; experience in a subscription-based business a plus
• Hands-on executional experience working in ESPs; experience with Braze a plus
• HTML/CSS knowledge and technical capabilities to build and QA/troubleshoot email programs; experience with Liquid Logic (or equivalent language) a plus
• Data-driven mindset; comfortable analyzing relevant key metrics
• A sharp eye for evaluating marketing creative and a passion for testing and optimizing communications
• Strong interpersonal skills, as this role is highly collaborative in nature across the organization including copywriters, designers, analysts, and developers
• Strong attention to detail and strong organizational skills to prioritize multiple projects at once 
• Ability to meet deadlines in a fast-paced environment
• Proven problem solver 
• BA/BS degree (or equivalent work experience)

• Customer Obsessed - Building deep empathy for customers and developing strong, long-term relationships with them.
• Aim High - Always challenging oneself and others to raise the bar. 
• No Ego - “no job too small” attitude, and open, inclusive and humble style.
• One Team - highly collaborative approach to achieving success.
• Lift As We Climb - A track record of investing in developing others and helping others succeed.
• Lean & Nimble - working with agility and efficiency to experiment in an often-ambiguous environment.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.  Likewise, we are committed to full support of qualified individuals in hiring and employment. In keeping with this commitment, we will work with qualified individuals with disabilities to assess whether a reasonable accommodation may be provided to perform the essential functions of their role, absent undue hardship. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact [email protected].