Sr. Demand Generation Manager

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!

Pattern is the premier partner for global ecommerce acceleration and is headquartered in the United States, Utah's Silicon Slopes tech hub-with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 150 global brands like Nestle, Sylvania, Kong, Panasonic, Sorel, and Pandora rely-rely on Pattern's global ecommerce acceleration platform to scale their business around the world.

We are looking for a Sr. Manager of Demand Generation to work at the front lines of Pattern's business, creating and capturing demand for new B2B customers across paid and organic channels. This person will be responsible for the strategy and implementation of digital programs to support the creation and nurture of new leads and sales pipeline. This is a full-time role in the Corporate Marketing organization, reporting to the Head of Growth Marketing in our Lehi, UT office.

Frequently Asked Questions

What is a day in the life of a Sr. Manager of Demand Generation?

• Own and execute Pattern's Demand Generation strategy.
• Collaborate with cross-functional teams on demand generation strategies and customer journey optimization.
• Analyze campaign performance metrics and adjust strategies accordingly.
• Mentor and lead peers and contractors to execute growth-focused initiatives.
• Communicate results and insights to senior management weekly.
• Explore new channels and tactics to drive and nurture qualified leads.

What will I need to thrive in this role?

• Bachelor's degree and 7+ years of directly-relevant work experience.
• Strong analytical skills for testing, attribution, and data interpretation.
• Effective written and verbal communication skills for diverse audiences.
• Ownership mindset, taking accountability for initiatives and outcomes.
• Innovative thinking and adaptability in a dynamic marketing landscape.
• Extensive experience working across paid and organic channels and platforms.
• eCommerce experience is preferred, but not required

What does high performance look like?

• You are seen and trusted as the inbound expert at Pattern, expert at driving new demand and pipeline through digital marketing campaigns.
• Your programs don't stop at lead generation but consider the entire customer journey. You collaborate across marketing functions to ensure we're getting maximum value and taking extreme care of each person that interacts with Pattern.
• You care about campaign copy and creative and coordinate with other stakeholders to ensure our campaigns resonate with target personas and industries.
• All digital campaigns have been tested and proven for impact and cost optimization.
• You are effective at delegating and monitoring repeatable and task-focused work with contractors, optimizing your time and energy across both strategy and execution.

What is my potential for career growth?

You will own global digital and demand generation at Pattern. This includes people, process, budgets, strategy, and execution among all facets of digital marketing. Most urgently, you will have support to hire a headcount overseas to support repeatable processes in your function including campaign setup and monitoring. Success in this job could potentially lead to an expanded team as you show results through demand generation, and the marketing organization matures to develop more robust marketing programs around personas and industries.

What is the team like?

The Corporate Marketing organization consists of seasoned marketers across all major marketing functions and includes teams in EMEA and APAC. You will sit on the Growth Marketing team which consists of Demand Generation, Marketing Operations, Field Marketing, Category Marketing, and Partner Marketing. In the office you will sit next to and work daily with your immediate team and peers in other functions including Product Marketing, Business Development, Content Marketing, and Events. The team follows a hybrid work schedule with some days in the office and some from home.

Sounds great! What's the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern's talent acquisition team
• A skills-focused video interview with the hiring manager
• A performance and culture-focused video interview with the hiring manager
• An onsite interview and presentation with a panel of department leaders and the CMO
• Reference checks

• Executive review

How can I stand out as an applicant?

• Showcase a proven track record in growth marketing and demand gen.
• Highlight experience in planning, executing, and optimizing campaigns.
• Demonstrate collaboration skills and adaptability in dynamic environments.
• Emphasize contributions to driving high-quality leads and revenue growth.
• Illustrate your B2B expertise and familiarity with digital tools and channels.
• Understand Patterns mission, values, and culture and demonstrate how you embody these into your work.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the eCommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.