Sr. Marketing Analyst (CRM)

🚀 Who Are We?

Welcome to Welltech - where health meets innovation! 🌍 As a global leader in Health & Fitness industry we’ve crossed over 220 million installs with three life-changing apps all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers powerful fitness solutions and personalized wellness journeys—all powered by a diverse team of over 750+ passionate professionals with a presence across 5 hubs .

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech we strive to be proactive wellness partners for our users while continually evolving ourselves.

What We're Looking For

As a Senior CRM Analyst you will play a key role in informing our CRM strategy and ensuring data-driven decisions. You will serve as an analytical partner for the CRM team transforming complex data into actionable strategies and influencing the direction of our customer communications.

Key responsibilities:

• Informing CRM Strategy: Act as the key analytical owner for customer segments . You will conduct advanced in-depth analysis of customer behavior identifying and modeling key drivers for engagement retention churn and LTV to influence the strategic direction of our CRM campaigns.

• Analyzing Customer Journey & Lifecycle: Conduct complex analysis of the entire customer lifecycle to identify key moments of friction and opportunity. You will provide data-driven recommendations to CRM Managers to help them optimize onboarding retention and pre-churn journeys.

• Leading Experimentation & Analysis: Partner with the CRM team to design monitor and analyze complex A/B and multivariate tests . You will own the analytical lifecycle from hypothesis validation and statistical design to post-test analysis delivering clear insights on what drives user behavior.

• Advanced Analytics & Reporting: Design build and maintain advanced Tableau dashboards and reports that translate complex data into clear insights. You'll conduct complex root-cause analyses on performance trends presenting your findings and recommendations to both technical and senior-level stakeholders.

• Project Leadership & Mentorship: Lead complex analytical projects with manageable risks and resource requirements. Serve as a valuable support resource for colleagues mentoring junior analysts and explaining complex concepts to the team.

Required skills:

• 5+ years of experience in a CRM Marketing or Product Analyst role.

• Advanced SQL skills including complex joins subqueries and analytical functions (e.g. window functions) .

• Advanced knowledge of A/B testing including experimental design and statistical analysis.

• Advanced proficiency with data visualization tools eg Tableau .

• Experience with Cohort Analysis and a deep understanding of the customer behavioral lifecycle.

• Experience with subscription-based monetization.

• Intermediate knowledge of Python.

• Proven ability to work independently with limited supervision on problems of diverse and complex scope .

• Excellent communication skills capable of explaining complex concepts to both technical and non-technical stakeholders to build consensus.

Nice to have:

• Knowledge of marketing attribution models and/or tools.

• Experience with offers vouchers or other loyalty/incentivization strategies.

Candidate journey: ⭕️ Recruiter call ➔ ⭕️ Technical conversation ➔ ⭕️ Meet the hiring manager ➔ ⭕️ BC task ➔ ⭕️ Meet the leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together : Join a culture that champions both personal and professional growth. Here you’ll thrive as we learn evolve and succeed together.

• Lead by Example : No matter your role your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven : We’re all about achieving meaningful outcomes. It’s not just about the effort but the difference we make every day.

• We Are Well-Makers : Be part of a movement that’s creating a healthier happier world. Together we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro