Sr. Marketing Manager, Beauty

Job Title
Sr. Marketing Manager, Beauty
Job Description
Dotdash Meredith is seeking a Senior Marketing Manager to join our Beauty & Style vertical, contributing to the forward movement of brands like Brides, InStyle, Byrdie and Shape. In close partnership with the Beauty Marketing team, you will manage daily proposal work, partnering with sales and support teams to play an integral role in the success of our business. As the quarter back to our pitch process, you understand advertisers' business goals, are able to digest and apply audience insights to business problems and ultimately know the most effective Dotdash Meredith product solutions to help achieve those goals. As a team contributor, you will support the development process for Dotdash Meredith brands and play a proactive role in monetizing our brands' key initiatives with advertising partners. This position reports into the Executive Director of Marketing, Beauty & Style.

• Sales & Marketing Partnership: Develop strong relationships with the Sales, Account Strategy, Research and Production teams, becoming the expert on brand-driven opportunities that can support their business; provide support on client calls, as needed
• Proposal Work: Partner closely with Sales, Research, Account Strategy & Design to ensure proposals are delivered on time and clearly communicate our value proposition; provide support on sales calls, as needed; demonstrate a foundational understanding of digital media planning and packaging.
• Storytelling: Bring ideas to life through well-written and visually-appealing proposals and pitch decks that represent our brands, capabilities, and ideas flawlessly; bring seemingly turn-key ad product offerings to life and ensure tactics align with client's marketplace objectives
• Data Analysis: Comfortable using audience insights and past campaign performance to inform partnership strategies and recommendations in partnership with sales
• Production Expertise: Work closely with Digital Production to ensure alignment from ideation through execution; possess a strong understanding of ad products offerings, executional nuances and fully understand production cost implications
• Brand Go-To-Market Material: Create marketing materials that communicate our brands' unique value proposition to advertising clients across all verticals
• Brand & Editorial Communication: Lead internal conversations with Dotdash Meredith editorial teams to develop, package and communicate high-value opportunities to the Dotdash Meredith sales team
• Proactive Ideation: Support the Beauty & Style team in crafting new tentpoles, franchises, and cross-portfolio opportunities grounded in the DNA of our brands
• Rollout New Opportunities: Contribute to the rollout new brand-driven materials to Sales and Marketing teams across Dotdash Meredith

About You:

• 4-5 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Brand Marketing a plus
• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
• You're an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
• You have an understanding of publishing landscape, brands, products, media strategy and trends
• You are a true self-starter - provide proactive ideas, understand organizational goals, and move initiatives forward
• You are comfortable working in a fast paced environment

It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected] .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $95,000 - $110,000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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