Sr. Marketing Manager, Demand Generation

At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
Are you a Demand Generation expert? Are you looking to pursue your professional goals as you help grow an innovative real estate tech company, this work is for you. Join us as our newest Sr. Marketing Manager, Demand Generation and help change the world of real estate, one home at a time.
We are looking for an email and SMS marketing professional with experience in driving strategies, developing, and deploying email and SMS marketing campaigns, as well as analyzing and optimizing within a B2B demand-generation capacity. The marketing manager will strategize and lead the launch of campaigns across multiple channels: email, SMS, lifecycle, nurture, behavioral trigger, cross-selling and progressive profiling - ensuring optimal segmentation, design, delivery, timing, cadence, and ultimately, achieving marketing-sourced revenue goals.
What You'll Do:

• Email Marketing Campaign Management:
• Own end-to-end execution of email marketing campaigns, including analytics, asset design, and launch scheduling using Salesforce Marketing Cloud.
• Monitor campaign performance and make adjustments to meet inquiry goals, notifying sales teams as necessary.
• Data Management and Analysis:
• Gather, organize, and maintain campaign data, providing recommendations to stakeholders based on performance metrics and audience segmentation.
• Track success metrics, A/B testing results, and revenue generated against forecasts and quotas, making data-driven recommendations.
• Quality Assurance and Compliance:
• Conduct pre-launch testing of emails using Litmus to ensure accuracy and mitigate errors.
• Coordinate legal review of campaign assets and maintain legal compliance in SMS channel.
• Strategy Development and Implementation:
• Develop and drive strategy for SMS channel to achieve acquisition and revenue growth goals.
• Implement email campaigns to drive agent network growth and product engagement, utilizing automation and segmentation.
• Cross-Functional Coordination:
• Coordinate project management for campaign production, creative team coordination, and legal approval.
• Participate in integrated marketing campaigns and coordinate subscription-based service renewals.
• Documentation and Reporting:
• Maintain project status and documentation through internal tracking systems, providing reporting and readouts to teams.
• Generate tracking, reporting, and analysis to support decision-making and future planning.
• Additional Support and Development:
• Support marketing team in content coordination, brand development, and other capacities as needed.
• Develop a deep understanding of the database and available segmentation options, assisting in strategies to grow the contact database.

What You'll Bring:

• Bachelor's degree or equivalent work experience required
• Marketing automation experience required
• Salesforce Marketing Cloud experience preferred
• 2-3 years of experience planning and measuring email marketing programs
• SMS marketing experience preferred
• 3 years of experience in new subscriber acquisition
• Strong knowledge of digital/email marketing best practices - A/B testing, email design optimization, etc.
• Strong understanding of lead generation, customer acquisition, and customer retention strategies
• Strong working knowledge in Excel and analyzing data
• Comfortable in a fast-paced, sales-driven environment; you can think on your feet and bring ideas/recommendations to the table
• Excellent cross-functional working relationships & communication skills
• Excellent accuracy and attention to detail
• Hands-on deployment experience with Salesforce Marketing Cloud
• Hands-on knowledge of enterprise CRM platforms, preferably Salesforce

Preferred Qualifications:

• Hands-on experience in SMS marketing
• Data-driven decision maker

Do the best work of your life at Realtor.com
Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.