Sr. Performance Marketing Specialist

Company Description

Lingraphica is a mission-driven organization that provides speech-generating devices to help improve communication speech and quality of life for people with communication impairments.  We look for candidates who enjoy working in a fast-paced goal-oriented environment and who share our commitment to helping individuals on their communication journey.

Job Description

Purpose : We are seeking a data-driven results-oriented Sr. Performance Marketing Specialist to lead the execution optimization and reporting of paid media campaigns across digital channels. This role is critical to driving customer acquisition increasing ROI and supporting full-funnel marketing strategies through paid search paid social programmatic and other performance channels.

Essential Duties & Responsibilities:

• Own the day-to-day management of paid campaigns across Google Ads Meta LinkedIn YouTube programmatic display/retargeting and CTV platforms (e.g. MNTN Vibe).

• Implement and QA conversion tracking for all campaigns using tools such as Google Tag Manager (GTM) UTM parameters conversion pixels and first-party tracking solutions.

• Develop and execute paid media and retargeting strategies aligned with cross-functional goals (CAC ROAS conversion rates etc.).

• Monitor campaign performance daily and make real-time optimizations to improve ROAS CTR CPL and conversion rates.

• Conduct ongoing A/B testing of ad creative copy targeting and landing pages to improve campaign performance.

• Partner with creative teams to produce platform-specific ad assets including static video and carousel ads.

• Collaborate with analytics teams to ensure proper tracking attribution and reporting across all campaigns.

• Regularly report on campaign insights and optimization recommendations to internal stakeholders.

• Stay current on emerging platforms algorithm changes and paid media trends

• May be required to perform other duties as assigned

Qualifications

Knowledge Skills & Abilities

• Certifications in one or more of these areas strongly preferred: Google Analytics (GA4 Certified) Google Ads Meta Blueprint LinkedIn Marketing or HubSpot

• Experience with healthcare B2B B2B2C and B2C or regulated industries preferred

• Familiarity with data privacy and compliance (GDPR HIPAA etc.) in digital advertising

Education & Experience

• Bachelor’s Degree or equivalent combination of education and experience in Marketing Digital Media

• 5-7 years of hands-on experience in digital advertising with direct ownership of paid media campaigns

• Proven experience managing paid campaigns across Google Bing Meta LinkedIn and CTV platforms

• Strong working knowledge of tracking tools and methods: Google Tag Manager UTM structures Facebook Pixel Google Ads conversion tracking etc.

• Experience building and managing retargeting audiences across platforms

• Excellent understanding of multi-channel attribution and how paid media fits into the broader customer journey

• Proficiency in campaign analytics tools (Google Analytics Looker Studio Excel etc.)

• Strong attention to detail organization and communication skills

Additional Information

Work Environment & Physical Demands

Incumbent works from home and is expected to maintain a safe productive work environment with secure internet access.

Travel

Travel is required two times per year for an in-person team meeting and the all-company meeting.

Accommodations

To perform this job successfully an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the knowledge skills and/or abilities and physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Lingraphica and Pay Transparency

At Lingraphica we are committed to fair and equitable compensation practices. The starting salary range for this position is $77000 and $85000 per year. Placement in the starting pay is based on factors such as experience skills education and internal equity. We regularly review our compensation structures to ensure they align with industry standards promote fairness and support career growth. In addition to competitive base pay we offer a comprehensive benefits package and a commitment to fostering an inclusive and supportive workplace. We encourage open conversations about compensation and are dedicated to maintaining transparency throughout the hiring process.

• Paid Time Off (sick personal and vacation)

• Paid Company Holidays

• 401(k) Retirement Plan and Contribution

• Medical/Dental/Vision benefits with FSA HSA & Dependent care options

• Employer Paid Life Insurance

• Voluntary benefits such as Short and Long Term Disability Critical Illness Hospital Indemnity and AD & D insurance

• Stipends for health and wellness home office setup and professional development

• Paid Family Leave

• Annual bonus program

• Annual merit increases

• Year-Round Flex Friday’s

• Discounts on travel entertainment home/pet/car insurance

To learn more about Lingraphica visit: www.lingraphica.com! To learn more about our benefits offerings click here!

This Organization Participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE. UU.