Sr. PPC Specialist

Title: Sr. PPC Specialist 

Direct Manager Title: Director of Paid Media

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, combining Eruptr, DECODE, and SPM Group with a team of experts in managed care, technology, and ROI design.

The Role 

We are seeking an experienced and strategic Sr. Paid Search Specialist with a strong focus on lead generation to join our dynamic team. The ideal candidate will have a proven track record of success in managing, optimizing and reporting on paid search campaigns for clients across the healthcare industry with a variety of budgets. Responsible for working alongside analysts within the department as well as supporting the account manager.  
 
This role is crucial in driving the success of our clients' online advertising efforts through data-driven decision-making, innovative strategies, and a deep understanding of the ever-evolving landscape of paid search. As a go-to person for all things pay-per-click (PPC), you’re a professional who will help take our paid media department to the next level. You will help the growth and development of the paid media team as it relates to overall strategy, execution, add-on sales, and client and team success. You will help ensure that the PPC department is developing innovative strategies to meet and exceed client objectives. You are the developer and driver of the paid media vision for your clients. As part of the team, together you will be the driving force behind the operational development and maintenance of department policies and goals that relate to operations, financial performance, and growth to ensure alignment with overall agency and industry direction. You are a seasoned influencer. You have a solid track record for creating success for those who surround you: your colleagues, your team and your clients.

What You’ll Do

Client Management: 

• Build strong relationships with clients to ensure that their needs are constantly met and are congruent with company mission and vision   
• Collaborate with clients to define PPC objectives, KPIs, and overall digital marketing strategies. 

Strategy Development: 

• Develop and execute comprehensive paid search strategies that align with client goals and industry best practices. 
• Conduct thorough keyword research, competitor analysis, and market trends to inform strategy. 
• Work with other internal teams to ensure a cohesive strategy   
• Work closely with the business development team to identify, qualify and close projects   

Campaign Setup and Optimization: 

• Create, launch, and manage paid search campaigns across various platforms such as Google Ads, Bing Ads, and other relevant channels. 
• Continuously optimize campaigns through A/B testing, bid management, and other strategies to improve performance. 

Data Analysis and Reporting: 

• Monitor and analyze campaign performance data, providing regular reports and insights to clients. 
• Use analytics tools to derive actionable insights and make data-driven decisions to improve campaign effectiveness. 

Budget Management: 

• Effectively manage and allocate budgets to maximize ROI and achieve client objectives. 
• Implement budget tracking and forecasting to ensure efficient use of resources. 

Stay Updated on Industry Trends: 

• Keep abreast of industry trends, new technologies, and emerging platforms to recommend innovative strategies to clients. 

Ideal Qualifications

• Bachelor’s degree in a related field or equivalent 
• Agency experience.
• Lead generation experience.
• Knowledge of project management principles, processes and software (Preferred
• Excellent written and oral communication skills.
• Proven ability to handle multiple projects and meet deadlines.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Ability to manage client partnerships while balancing operational concerns.
• Ability to work on projects independently and on time.
• Need for flexibility is crucial as priorities change.
• Attention to detail is crucial.
• Ability to use third-party analytic tools including Google Analytics, Search Console, Bing Webmaster Tools, and other software when necessary. 

Perks and Benefits

• Competitive Salary 
• Health, Dental and Vision benefit packages to fit all types of lifestyle 
• Life, Short and Long Term Disability Insurance paid 100% by the company 
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave 
• Hybrid and Remote work schedules available 
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here. 

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.