State Marketing Lead- NJ/PA/WV
Caesars Sportsbook & Casino
•
New York City, NY
Company
Caesars Sportsbook & Casino
Location
New York City, NY
Type
Full Time
Job Description
Job Description
WELCOME TO THE EMPIRE! Caesars is one of the biggest names in the world of betting and we are striving to become the largest sports betting and iGaming platform across America. We share a passion for sports and iGaming and are industry leaders providing best-in-class service for all our customers.
BEHOLD! Caesars Sportsbook, America's leading sports book provider, has an immediate opening for a State Marketing Lead - NJ/PA/WV.The role of State Marketing Lead - NJ/PA/WV is responsible for helping the Field Marketing organization in driving local marketing plans for their states that address regional business objectives/challenges, managing sports partnerships, identifying opportunities with local brick and mortar properties and like-minded brands, executing regional offers and implementing brand programming by working closely with HQ Field Marketing and Regional Digital and Ops teams.
What You Will Do:
What You Will Need:
Computer Skills Needed to Perform this Job:
Superior Microsoft Office (PowerPoint, Excel, Word) skills, required
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Sportsbook & Casino reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Sportsbook & Casino's employment process, finalist candidates will be required to complete a drug test and background check upon offer acceptance.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
WELCOME TO THE EMPIRE! Caesars is one of the biggest names in the world of betting and we are striving to become the largest sports betting and iGaming platform across America. We share a passion for sports and iGaming and are industry leaders providing best-in-class service for all our customers.
BEHOLD! Caesars Sportsbook, America's leading sports book provider, has an immediate opening for a State Marketing Lead - NJ/PA/WV.The role of State Marketing Lead - NJ/PA/WV is responsible for helping the Field Marketing organization in driving local marketing plans for their states that address regional business objectives/challenges, managing sports partnerships, identifying opportunities with local brick and mortar properties and like-minded brands, executing regional offers and implementing brand programming by working closely with HQ Field Marketing and Regional Digital and Ops teams.
What You Will Do:
- Manage activation budget and forecasts against events and partnerships
- Provide marketing and onsite support for retail openings, digital launches, events, and sports partnerships with upcoming priority and focus on Atlantic City property refresh and new digital casino app launch
- Promote retention of Sportsbook and Casino customers in assigned state within budget and strategy
- Work customers through any issues they have with enrolling in our app onsite/at activations and relay customer feedback to product teams
- Plan and execute innovative promotions, contests, advertising campaigns that grow the business through both tactical acquisition and retention both digitally and within retail locations
- Collaborate with Operation Managers and Casino Partners to make sure that campaigns are executed to standards
- Strategically ideates and directs campaigns around tentpole events in sports calendar, aligning all available assets internally and with all partners
- Brand Advocacy: ensure consistency across various touch points
- Act as department Creative liaison / Point of Contact - compile and develop creative briefs for department-wide campaigns and offer flips, proof marketing assets, host weekly creative/department meetings, curate and maintain the department marketing tracker, and traffic final assets to appropriate stakeholders
- Drive promo code creation, tracking, communication to casino partners and stakeholders
- Lead QR code creation and tracking for creative assets within region
- Provide daily and weekly First Time Deposit and Registration results via Power BI and Looker
- Bring opportunities to stakeholders by being the subject matter expert in the region
- Manage print production vendors and delivery of marketing assets
- Perform administrative duties such as scheduling meetings with key stakeholders on given project, setting agendas, and sending recaps to meeting attendees
- Oversee department finances for state markets, handle all invoicing/AP requests, and track budget for department marketing campaigns
- Manage, order, and distribute the team merch and swag for promotional giveaways
- Supervise the inventory of materials, creative assets, and resources for activations across regional and national campaigns
- Industry news / trend and competitor reporting by market
- Development/updating partner playbooks / education
- Understand all the aspects of the business to give the consumers a VIP experience
- Website updates
What You Will Need:
- Passion for building brands people love
- Strong knowledge of digital products and apps
- Knowledge of sports betting and passionate about sports
- 2-4 years of marketing experience, preferably on a fast-paced marketing team, in the field, events/experiential marketing or an agency setting
- Curious, creative, strategic and analytical
- An excellent communicator with outstanding listening, analytical, and problem-solving skills
- Experience working closely and developing integrated plans with sales/digital/marketing counterparts
- Project management experience required
- Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming)
- Experience operating in a fast-paced environment
- Bachelor's Degree from an accredited 4-year institution required
Computer Skills Needed to Perform this Job:
Superior Microsoft Office (PowerPoint, Excel, Word) skills, required
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Sportsbook & Casino reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Sportsbook & Casino's employment process, finalist candidates will be required to complete a drug test and background check upon offer acceptance.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
Apply Now
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Date Posted
03/17/2023
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Subjectivity Score: 0.8
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