Subscription & Loyalty Manager - Oak Essentials

Oak Essentials is an elevated apothecary brand that values the ritual of everyday living. We believe in creating products that are equally indulgent and effective—staples that bring a touch of luxury to every routine. As we continue to grow our team, our aim is to create a workplace that’s built on diversity and inclusion, and where the varied voices and viewpoints of our community pave the way.

We are looking for a Subscription, Loyalty & Conversion Manager to join our growing team. This person will be responsible for nurturing and growing both the existing subscription and loyalty programs, while maximizing conversion rates for both across the e-commerce site. This person will work with the Director of Retention & Digital to define success for these programs, and continue to iterate and optimize on each while the brand continues to experience explosive growth. We are looking for a self-starter who isn’t afraid to dive right in, voice ideas and work across departments.

Role and Responsibilities:

• Own and build on Oak Essentials subscription & loyalty program: Including areas such as solidifying program objectives, loyalty membership acquisition practices, monitoring performance of key customer cohorts, enhancing site subscription & loyalty features, developing the campaign calendar, and working with wider team to execute planned initiatives.
• Drive Program Growth: Implement strategies to grow subscription & loyalty enrollment while maintaining engagement.
• Own conversion rate optimization for site and retention channels to drive incremental revenue from both programs.
• Track performance and work with leadership to define most important KPIs. Develop understanding of when to pivot or optimize based on results to targets.
• Create a roadmap of robust A/B testing of subscription & loyalty benefits, rewards & campaigns to continuously optimize the offering. Brief key stakeholders, deploy and analyze results to share broadly across the company.
• Campaign Planning: Own subscription & loyalty marketing calendar in partnership with digital marketing for all campaigns.
• Key cross-functional partners include brand marketing, graphic design, data and insights, ecommerce, site merchandising, and performance marketing.

Qualifications:

• 4 or more years with direct experience in CRM / Lifecycle Marketing / Loyalty Programs in-house or agency
• Customer-obsessed, ability to consider “big picture” objectives
• Demonstrated experience managing complex multi-channel lifecycle marketing programs
• Ability to extract performance learnings for analytics and dashboards to guide marketing and loyalty program strategies
• Strong technical acumen, able to troubleshoot integration logic, trigger workflows, tagging / reporting issues, and work directly with developers on relevant projects
• Experience building A/B testing roadmaps
• Comfortable working autonomously to drive initiatives with cross-departmental leads
• Proficiency with general data analysis

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer
• Must be able to move and lift heavy objects (20 pounds or more) from time to time as required

Additional Notes:

This job description is not all inclusive. In addition, Kayne, LLC DBA Jenni Kayne reserves the right to amend this job description at any time. Kayne, LLC DBA Jenni Kayne is committed to a diverse and inclusive work environment.

The annual base salary range for this position is $90,000 - $110,000. The base salary is determined by experience, education, skills, and location.