Are you passionate about transforming expert insights into powerful content that drives awareness consideration and differentiation for a global consulting brand? Do you think in multi-modal formats—blogs videos social content visual storytelling podcasts—and know how to turn ideas into impact?
IBM Consulting is seeking a Thought Leadership & Eminence Professional to help shape the external presence of our consultants and position them as influential voices across industries.
You’ll partner directly with consultants industry specialists and subject-matter experts to elevate their expertise into thought leadership that stands out—from high-performing social content and compelling executive narratives to speaking engagements at top industry tech and business events.
This role sits within Marketing and is a unique opportunity to blend strategic marketing acumen with communications expertise.This is a role for someone creative curious and strategic—someone who can connect business priorities with bold perspectives to move audiences and build market visibility for IBM Consulting’s capabilities people and innovation agenda.
What You’ll Do
Thought Leadership & Content Development
- Translate complex consulting insights into clear compelling thought leadership that fuels brand consideration.
- Produce multi-format content: articles POVs blogs LinkedIn articles video scripts visual storytelling and social-first content.
- Develop content aligned to major marketing priorities partner narratives and demand-generation moments.
Executive Visibility & Personal Brand Development
- Work 1:1 with consultants to build distinctive credible and engaging personal brands on LinkedIn and industry platforms.
- Help leaders articulate bold POVs on AI cloud cybersecurity business operations industry transformation and more.
- Coach experts on storytelling voice social presence and on-camera or on-stage delivery.
Social Eminence & Digital Engagement
- Craft creative scroll-stopping social content strategies to grow executive visibility and reach the right audiences.
- Build multi-platform content plans (LinkedIn YouTube industry sites) that amplify IBM Consulting’s differentiators.
- Partner with IBM’s social advocacy programs to scale impact through organic amplification.
Speaking & Event Marketing
- Identify recommend and support high-value speaking opportunities across major events (AWS re:Invent Microsoft Ignite Oracle AI World Think Davos etc.).
- Develop speaker abstracts talking points panel content video scripts and event-aligned campaigns.
- Shape pre- and post-event content that drives visibility engagement and business consideration.
- A storyteller at heart with a journalism communications marketing or editorial background.
- Highly creative and skilled at shaping ideas into multi-format content that connects with executive audiences.
- Experienced in executive communications content strategy or thought leadership development.
- Comfortable interviewing experts distilling complex topics and crafting sharp POVs.
- Adept at social media strategy—especially LinkedIn—and passionate about elevating digital influence.
- Able to think conceptually and visually partnering with designers and video producers to bring ideas to life in multiple formats.
- Strategic and proactive with a strong sense for what resonates with audiences and moves the market.
- 5+ years in content marketing thought leadership or communications roles preferably in technology or professional services; prior PR agency experience is strongly preferred
·       Proven track record of building trusted relationships with senior executives and subject matter experts
- Track record of securing speaking opportunities and media placements for executives or thought leaders
·       Strong project management skills with attention to detail and ability to meet deadlines