TikTok Shop - Brand Growth, Retail (Indonesia)

Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About The Team:
Our team is dedicated to driving the success and visibility of retail brands. We are a collaborative and innovative team that thrives on delivering impactful strategies to our partners. As a Brand Growth, you will play a crucial part in driving the growth and performance of Retail Brands on Shop | Tokopedia and Tokopedia. Your primary focus will be on creating strategic business plans, providing insights, and collaborating with internal stakeholders to ensure the effective execution of brand strategies.

Roles & Responsibilities:
- Develop strategic business plans to support retail brands in maintaining and enhancing their performance on Shop | Tokopedia and Tokopedia platforms.
- Provide actionable suggestions and insights to brands on content, promotions, and marketing strategies to optimize sales and brand visibility.
- Monitor and analyze brand performance metrics, identifying trends and areas for improvement.
- Collaborate closely with internal stakeholders including Business Development, Marketing, Store Operations to align brand strategies and ensure seamless execution of initiatives.
- Prepare and deliver performance review reports for Retail Accounts, analyzing key metrics and providing insights to optimize strategies.

Additional Responsibilites:
- Stay updated on industry trends, platform updates, and competitor activities to inform brand growth strategies.
- Foster strong relationships with brands, serving as a trusted advisor and primary point of contact for strategic discussions and initiatives.
- Continuously seek opportunities for innovation and improvement in brand growth strategies and execution.

Qualifications

Minimum Qualifications:
- 2 years experience of relevant experience in large e-commerce platforms or enabler with Retail experience.
- Deep understanding of the e-commerce industry and its business structure, consumer needs and demand, influencers, social media, e-commerce, livestreaming, and digital trends landscape.
- Experience in creating and executing strategic business plans to achieve measurable results.
- Proficiency in English is required.
- Detail-oriented with strong project management and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment, and manage multiple priorities effectively.

Preferred Qualifications:
- Advanced degree (e.g. MBA) is a plus.
- Good communication and interpersonal skills, strong logical thinking and analytical skills.
- Strong analytical skills and ability to interpret data to drive actionable insights.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.