TruckerTools - Content Marketing Manager

Content Marketing Manager

Job Description

The Content Marketing Manager is a digital storyteller. Eagerly absorbs insights from the customer research, sales team knowledge, and marketing team to see the world through our customers’ eyes as they craft engaging content for touch points throughout the buyer’s journey; across the website, in social media channels, and across campaigns and commercial programs. 

Content should push the envelope to break through clutter yet stay within brand guidelines. Additionally, content should both captivate and inspire an audience to take action – achieving marketing objectives is the focus.

In this role, you will:

Content Strategy

• Lead content strategy that is derived primarily from customer insights and aligned with business priorities and relevant stakeholders.
• Create content roadmap designed to maximize the visibility Trucker Tools
• Identify gaps in existing content, recommending ways to strengthen and modify accordingly.
• Partner with the Marketing team, sales, and product in identifying strategic assets needed to drive website traffic, support customer initiatives, and execute demand generation campaigns.
• Create content strategy briefs detailing scope, timelines, deliverables, tactics and performance objectives needed to execute effective, customer-centric content for website, campaigns, and customer channels.
• Collaborate with SEO consultants and freelance writers.
• Collaborate with internal and external creative partners to ensure strategic asset development remains aligned with initiative level/ campaign content strategy – collaborating with designers to ensure all assets are in-line with the overall conceptual theme will be important.

Copywriting

• Write compelling SEO optimized editorial copy designed to engage, educate, and support prospects and customers
• Adhere to editorial standards and brand guidelines while developing content assets, including, but not limited to web pages, infographics, webinars, blog posts, social media, banner ads, emails, guides, and phone/video scripts.
• Collaborate with and solicit feedback from cross-functional teams to optimize digital copy and improve content performance.
• Stay up to date on digital copy and customer experience trends and best practices to incorporate into content.

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in communications, journalism, marketing, advertising or related
• 5+ years of experience in content strategy development, management and governance, preferably in B2B, with a strong portfolio of content in a variety of digital formats based on the customer journey and channels.
• Ability to look at and create content from the point of view of the customer, advocating for their needs when in conflict with business requirements; Able to optimize online content for SEO purposes.
• Strong interpersonal, analytical and project-management skills with the ability to manage multiple projects simultaneously
• Excellent copywriting skills to plan, direct, design, and edit content that get results.
• Content presentation skills – ability to determine how content should be packaged for new and existing consumers to induce them take action
• Experience with design tools like InDesign, Photoshop, and Canva
• Experience managing social media
• Experience with messaging frameworks and mapping content buyer journey

Location: this role can sit remotely anywhere in the USA

Base Salary Range: The target salary range for this position is $80,000 to $100,000, and is part of a competitive total rewards package including an annual bonus, employer-paid benefits, L&D stipend and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.