User Product, Content - TikTok Local Services

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative. At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Responsibilities:
1. Analyze content and data to identify creator growth opportunities and develop strategies to increase high-quality content output.
2. Design and implement incentive programs for PGC/UGC creators to encourage scalable, high-quality content creation and support community growth.
3. Leverage trending topics and data insights to identify content opportunities, establish monitoring systems, and deliver optimization reports for content operations.
4. Collaborate with cross-functional teams to enhance content models, monitor ecosystem health, and optimize recommendation and traffic strategies.
5. Evaluate content performance, refine recommendations, and generate actionable insights for continuous optimization.

Qualifications

Minimum Qualifications
- Bachelor's degree or above, with minimally 5 years of experience in user product roles; experience in content strategy or content recommendation is a plus.
- Solid structured thinking, strong logical reasoning, and good data analysis skills; proficiency in SQL is a plus.
- Strong learning ability, proactive in identifying issues, and able to drive business iteration with a focus on long-term goals.

Preferred Qualifications:
- Excellent communication, collaboration, and project management skills, with the ability to handle pressure and solve complex problems effectively.
- Familiarity with and passion for content products is preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.