Vice President Marketing

EXCELLENT PAY AND BENEFITS! Be a part of one of the most successful financial institutions in the country!! Star One Credit Union is one of Silicon Valley's largest, member-owned financial institutions. Star One offers financial services to more than 129,000 members worldwide. With assets over $9 billion, Star One is ranked 19th in total assets among over 4,900 credit unions nationally. For ten years in a row, Star One has been ranked #1 by America's Credit Unions for providing the highest direct financial benefit to the members we serve. We offerAMAZING BENEFITSthat help keep our employees healthy and shining bright!!! 401(k) Plan, Match, and Profit Sharing • Annual Wellness Benefit • Education Assistance • Employee Loan Discounts • Medical, Dental, and Vision (Effective date of hire) • Paid Holidays • Paid Time Off Program • Staff Incentive Variable Pay (Bonus) Job Title: Vice President Marketing Hours:Normal business hours for an Executive level position. Salary Range:$220,000 - $290,000 per year, which is base pay. Compensation will be based on candidate qualifications. Job Scope/Duties • Responsible for strategic leadership of marketing, including the development and implementation of cohesive marketing and digital marketing plans to increase brand awareness, deepen relationships, drive loyalty and expand membership. • Monitors and measures the impact of marketing initiatives and campaigns to ensure alignment with organizational goals and objectives. • Leads the development of strong creative content to reach key demographics across all channels, including digital, web and social media. • Collaborates with Executive Management to address community relations and corporate communication needs, issues and crisis response. • Analyzes market data to proactively address competitive challenges, opportunities and trends. • Builds productive relationships with media and stakeholders through effective public relations strategies. • Empowers staff to creatively deliver on marketing plan requirements and individual goals. • Monitors and ensures compliance with regulations pertaining to marketing practices, policies and procedures. • Develops and manages annual marketing budget. • Manage vendor and business partner performance and relationships. Experience/Minimum Education Requirements • Requires ten (10) years of directly related marketing and digital marketing experience, preferably in a credit union or bank. • Minimum of eight (8) years of leadership experience. • Bachelor’s degree in Marketing, Communications or relevant field required; Master’s degree preferred. Knowledge/Skills/Abilities • Strong, relevant experience with managing a variety of promotional projects, including paid advertising and digital marketing campaigns. • Requires expertise in the areas of display advertising, affiliate marketing, mobile marketing, search engine optimization, search engine marketing and social media. • Advanced knowledge of digital marketing tools and techniques, as well as data and web analytics. • Requires a strong understanding of current online member acquisition channels. Polished leadership, communication and interpersonal skills. • Executive level writing, project management, presentation and critical thinking skills. • Ability to effectively interact with individuals at all levels to include the Board of Directors, and maintain the highest degree of professional ethics, confidentiality, and neutrality. • Collaborative with the ability to build and grow a highly agile Marketing team to meet business demands and deliver results.