VP - Creative

The Opportunity We are seeking a VP Creative to lead our creative strategy execution and operations across Gametime. This leader will own the development of breakthrough creative that fuels growth engagement and brand love. You’ll oversee graphic design copywriting creative operations and partnerships with agencies — including video and TV production — while shaping how Gametime shows up across every channel.

The ideal candidate is a social- and ad-savvy creative with deep expertise in direct response advertising. You know how to create high-performing ads that stop the scroll resonate emotionally and convert. You’re also a passionate sports and music fan who’s authentically in tune with culture humor and trends. You’ll bring a voice and creative approach that speaks legitimately to fans in the right tone — human relevant and unmissable.

Just as importantly you’ll bring passion and curiosity for AI — knowing how to thoughtfully explore and deploy it to augment creative improve efficiency and unlock new possibilities while avoiding the pitfalls of inauthentic or negatively perceived AI-generated content.

This is an opportunity to build and lead a world-class creative function that delivers content and campaigns as impactful and unforgettable as the live events we power.

What You’ll Do

• Creative Leadership : Lead Gametime’s creative vision across all channels from direct response advertising to brand campaigns ensuring work is bold distinctive and performance-driven.

• Performance Creative : Concept test and scale ads designed to drive measurable growth especially across social digital and video platforms.

• Partnership with brand and develop branded story-telling : Partner closely with our brand strategy team and in concert with them develop brand narratives and campaigns that build cultural relevance and resonate with young diverse audiences.

• Sports & Music Culture : Stay tapped into live events sports and music trends ensuring creative speaks authentically to fans in the moment.

• Creative Operations : Oversee internal creative teams agency partners and production processes ensuring operational excellence and speed-to-market.

• Cross-Functional Collaboration : Partner with Growth Product and Marketing leaders to align creative strategy with company priorities and fan insights.

• Agency & Production Oversight : Manage relationships with agencies and production partners ensuring world-class work across channels including TV and long-form video.

• Experimentation & Insights : Drive a test-and-learn culture for creative using data and performance insights to refine storytelling and optimize impact.

• AI Curiosity & Deployment : Explore test and responsibly deploy AI tools to augment creative development and operations — ensuring AI enhances originality and efficiency while safeguarding brand trust.

• Team Leadership : Build mentor and inspire a high-performing creative team passionate about live events and pushing boundaries.

What We’re Looking For

• 10+ years of experience leading creative across social digital and video platforms in fast-growing consumer brands or digital-first businesses.

• Proven track record producing high-performing direct response ads and scaling creative that drives measurable business outcomes.

• Deep understanding of social platforms performance marketing and the dynamics of scroll-stopping creative.

• Passion for live events sports and music — with cultural fluency and authenticity in speaking to fans.

• Strong leadership skills with experience managing cross-functional creative teams agencies and large-scale productions.

• Excellent storytelling chops: able to translate brand strategy into creative that inspires connects and converts.

• Strong creative instincts paired with a test-and-learn mindset grounded in data and results.

• Passion and curiosity for how AI can augment and elevate creative work with a thoughtful perspective on deploying it responsibly to avoid brand or audience backlash.

• Exceptional communication and collaboration skills with the ability to influence stakeholders across the organization.

Nice to Have

• Experience in ticketing sports entertainment or marketplace businesses.

• Background in TV/video production or leading large-scale campaign shoots.

• Familiarity with in-house creative operations and production tools.

What We can Offer:

• Flexible PTO

• Competitive salary & equity package

• Monthly Gametime credits for any event ($1200/yr)

• Medical dental & vision insurance

• Life insurance and disability benefits

• Diverse Family-forming benefits through Carrot Fertility

• 401k HSA pre-tax savings programs

• Company off-sites and meet-ups

• Wellness programs

• Tenure recognition

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities experience and available budget.

United States - Pay Range

$255797—$300938 USD