VP, Experience Strategy

RAPP New York is looking for a VP of Experience Strategy to join our award-winning Experience Strategy team.

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s well-being.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 

YOUR ROLE:

The VP, Experience Strategy will use a their deep understanding of technology and data to create new solutions for our clients and their consumers, with a particular focus on HCP-focused campaigns. You'll drive the development of precision marketing communications and experiences, working with partners to drive the development of work and bring innovative approaches to client challenges. You'll act as the glue that brings together RAPP strategists, creatives, and marketing scientists, helping to join the dots and bring creative solutions to life.

YOUR RESPONSIBILITIES:

Client:

• Co-lead the development of HCP-focused CX and marketing strategy across a large, complex healthcare client portfolio.
• Develop new solutions and methodologies for multiple client brands and cross-portfolio initiatives, tackling challenges covering performance marketing, creative innovation, content and .com strategy, connections and channel planning, and research & insights.
• Partner with marketing sciences and experience strategists, along with external tech and data partners to develop new experiences rooted in data and technology.
• Act as a valued partner to creative leadership, collaboratively developing new experiences and compelling creative ideas.
• Drive integrated media recommendations by working closely with media and other integrated agency partners to make clear cases on investment levels, campaign performance and commercial impact.
• Develop and lead a team of junior and mid-level experience strategists.
• Lead client relationship building to drive change at the highest levels of large client organizations.
• Be a champion for CX within the office, network, and Omnicom at large

Business:

• Strategically build client relationships and trust, and proactively identify business opportunities.
• Contribute to our growing thought leadership program.
• Contribute positively to the agency’s new business drive through involvement in pitches.

People:

• Contribute to a working environment in which diversity, unique perspectives, collaboration, and ‘jumping in’ thrives.
• Support staff in their professional development by inputting to and quality controlling their delivery.
• Contribute to feedback and knowledge share mechanisms across Strategy and Agency.

SKILLS & EXPERIENCE:

• Experience leading HCP communications & experience strategy for large, complex clients
• Specific experience in delivering successful marketing strategy across earned, owned and paid media channels
• Confidence in working with senior clients on complex projects
• Impressive presentation skills, gravitas and credibility
• Strong understanding of the data driven marketing landscape and a desire to invent the future of marketing
• Knowledge and understanding of customer journeys across all media and touch points
• Experience with Oncology brands preferred

OTHER REQUIREMENTS:

• You’ll have a track record of getting things done – you’ll need to be a driving force behind our desire to ‘keep our clients ahead of the game’. We want you to challenge their conventions and bring their strategies to life.
• Interpersonally savvy – you will need to be able to handle senior clients on your own, lead projects and be their trusted advisor at RAPP.
• You’ll support the rest of the team in their professional development by inputting to and quality controlling their delivery.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $175,000 - $210,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.