VP of Marketing

As the leader in Indoor Journey Analytics, Kontakt.io optimizes processes and resources by revealing how customers move through the business. Using AI, IoT, and RTLS, Kontakt.io helps businesses uncover waste, streamline capacity, improve workflows, and help customers and staff feel seen and valued. Solving more than 20 use cases across healthcare, workspace, and other industries, we deliver a single platform that builds responsive businesses to anticipate and adapt to evolving operational and human needs.

With a mission to transform the healthcare industry, we at Kontakt.io are thrilled to present an exceptional opportunity for a VP of Marketing to join our dynamic team in the vibrant heart of New York City!

As our new VP of Marketing, you'll lead the charge in developing and executing innovative, multi-channel campaigns that not only attract new leads but also foster meaningful connections with our existing clients. With your strategic vision and analytical acumen, you'll be instrumental in driving our growth strategy, ensuring that we not only meet but exceed our customer acquisition and revenue objectives.

We're seeking a strategic thinker, a dynamic leader, and a results-driven marketing practitioner—one who embodies the qualities of a team leader with empathy. In this pivotal role, you'll be at the forefront of our next phase of growth, delivering sales-ready leads and propelling us towards the achievement of our customer acquisition and revenue targets. Join us and become an integral part of a fast-paced, global team committed to reshaping the future of healthcare!

Responsibilities:

• Serve as our leader, developing the strategy for how the company generates demand for our solutions amongst our target audiences
• Own website end-to-end, recommending and implementing improvements to increase conversions
• Create and qualify leads through lead-generation initiatives including SEM, SEO, retargeting, content syndication, nurture programs, social media, email campaigns, webinars and other lead-generating opportunities
• Manage top of funnel activities through collaboration with Sales Development Representatives and maintain data accuracy for accounts, leads and contacts and any marketing campaign-related data and activities in Salesforce
• Own the quarterly planning process for the demand generation budget, ensuring that programs are executed and funds are allocated to maximize program ROI and meet our sales goals
• Optimize our marketing automation and lead nurturing processes
• Manage reports and dashboards to provide visibility in marketing campaign results including inbound channel performance, lead distribution, opportunity stages, pipeline contribution, and ROI

Competencies:

• Proven project management skills and experience. Ability to create effective relationships to influence, and collaborate across all levels.
• Experience with defining and launching successful enterprise software lead/demand generation paid media campaigns.
• Familiarity with CRM systems, marketing automation tools, and tracking tools to assess campaign effectiveness.
• Strong knowledge of measurement approaches (including multi-touch attribution) ad operations and the digital video and overall display landscapes.
• Distinctive problem-solving, strategic, and analytical capabilities, with ability to run analysis, track metrics, and optimize performance

Skills

• Inspired by team leadership and driven by empathy
• Excellent written and verbal communications
• Hands-on experience with Hubspot is a must
• Roll up your sleeves hands-on attitude
• Embraces the challenge of building a business
• Creative growth hacker who can create leverage from unexpected sources
• Ability to independently analyze, recommend and act
• Comfort in fast-paced and flexible environment
• Hands-on experience with Salesforce a plus

Qualifications

• Experience marketing in B2B technology, preferably SaaS
• Experience in demand generation or online marketing experience across mid-market and/or enterprise accounts
• Demonstrable experience leading and managing SEO/SEM, retargeting, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert
• Strong analytical skills and proven ability to use data to optimize campaign performance and identify new opportunities

We Make Things Easy

Easy to Use. Simplicity is harder than complexity. Each of our apps focuses on a single user and a specific problem. We create solutions for everyone to help them get things done.

Easy to Buy. We simplify pricing with a single, per-bed or per-room model that encompasses all the necessary products and services to achieve your desired outcomes.

Easy to Deploy. Using AI, cloud, and mobile technologies, our equipment autonomously communicates and validates itself without the need for human intervention, cutting deployment time from months to weeks or even days.

We Deliver Fast Outcomes

Industry’s #1 Time To Value. We accelerate your ROI and deliver positive outcomes to users faster than anyone else, thanks to how easy things work with our AI- and cloud-based platform.

Delivered As A Service. Delivering everything from devices to apps to support, our as-a-service model allows you to add new use cases with a simple click. Gain agility and speed like never before.

Outcome Driven. We deliver outcomes, not boxed equipment. From on-site installation to monitoring, all the way to service-level agreements, our approach is uniquely designed to ensure the outcomes you need.

We Ensure Unmatched Scalability

Priced for Scaling. We offer scalable pricing, regardless of your project size. Enabling our customers to create value cost-effectively is a key element of our success.

A Platform for Scaling. Lower TCO, quicker adoption of new use cases, extensive cloud scalability, and future-proofing your IT investments are among the many reasons why Kontakt.io is right for you.

Managed for Scaling. SOC-2 and HIPAA compliant, our platform integrates with your wireless and security infrastructure, allowing you to use your current IT network with confidence and uninterrupted functionality.