VP, Product Marketing

About the role:

As the product and innovation leader in our market, the VP of Product Marketing is a critical role. Reporting to the CMO, the VP of Product Marketing will lead product launches, refine our positioning, collaborate with sales enablement, amplify our partner go-to-market and serve on the company’s Executive Leadership Team.

What you’ll be doing:

• Launch. Forter invests nearly 40% of revenue into R&D, and so we have an ambitious product roadmap. Expect to collaborate with Product Management and other teams to define launch plans, build our go to market strategy, ensure clear communication, and reinforce Forter as the market innovator. 
• Position. Forter’s platform and results are differentiated, but competition in our market is aggressive. Work with our Creative, Comms and other teams to refresh and reinforce our brand framework and messaging, ensuring we stand apart from other providers. 
• Center. We believe that success depends on how deeply we understand our customer. Work with marketing team members and exec leadership to define our Ideal Customer Profile, and center marketing efforts on reaching key personas. 
• Enable. We have rapidly grown our sales team and our platform, and that has created a sales enablement gap. Team with Sales Enablement on a comprehensive enablement program and provide the necessary input and support to feed training and certifications. 
• Partner. Understand the Business Development team’s goals to prioritize GTM programs and enablement. Identify market opportunities for Forter’s offerings and develop solutions with partners to accelerate growth. 
• Educate / Energize. The VP of Product Marketing is a key voice internally and externally in the market. We will support your efforts to write and speak and educate our target audiences. 
• Lead. Guide a high-performing team that includes product marketing, partner marketing and competitive intelligence. 

What you’ll need:

• Strategic thinker. As a VP at Forter, you will be part of the extended leadership team, meeting twice each year with all other VP+ leaders at the company. Be ready to dig into our strategy, vision, and most critical business decisions. 
• Player/coach. Forter is a fast-paced, very global company. Leaders here roll up their sleeves, provide early / thoughtful direction and clear obstacles for their team members.  
• Market insight. Success in this role requires experience in digital commerce or payments; we need your expertise to influence key decisions around roadmap, go-to-market and more. 
• Proven track record: You’ve successfully managed a high-performing product marketing team and influenced product roadmaps, category design and more. 
• Global mindset: Stay ahead of the curve by monitoring social media trends and emerging technologies to keep Forter one step ahead.
• Communication skills. Consistent with the above responsibilities, we’ll be counting on you to share our roadmap, engage with analysts and speak at events.

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve.  Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact. 

Trust is backed by data –  Forter is a recipient of over 10 workplace and innovation awards, including: 

• Great Place to Work Certification (2021, 2022, 2023)
• Fortune’s Best Workplaces in NYC (2022)
• #3 on Fast Company’s list of “Most Innovative Finance Companies” (2022)
• Forbes Cloud 100 (2021, 2022)
• SAP Pinnacle Awards “New Partner Application Award” (2023) 
• Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)

Life as a Forterian:

We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.

At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.

Benefits:

• Competitive salary 
• Matching 401K Plan 
• Comprehensive and generous health insurance, including vision and dental coverage Stock options 
• Generous PTO policy 
• Half day Fridays

*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.

Salary Range: $236,000 - $300,000 annually + bonus + equity + benefits
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.