Web Analytics Specialist - Adobe Analytics

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities

At IBM we believe technology shapes the world and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change – improving business society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We are currently seeking an IBM.com Web Analyst to join our team.

When you join the IBM team you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

As an IBM.com Web Analyst you will analyze website data extract insights and providing actionable recommendations to improve the web experience.

Responsibilities:

• Utilize Adobe Analytics to monitor measure and analyze website traffic user behavior and performance metrics.
• Develop and maintain custom reports dashboards and data visualizations to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
• Conduct in-depth analysis of website traffic patterns user interactions conversion funnels and customer journeys to identify areas for optimization and improvement.
• Collaborate with cross-functional teams including marketing product and design to implement data-driven strategies and initiatives to enhance website effectiveness and user experience.
• Monitor and report on the effectiveness of digital marketing campaigns including email marketing social media and paid advertising and provide recommendations for optimization.
• Stay current with industry trends best practices and new technologies in web analytics and digital marketing.

This is a Hybrid role; attendance at the office is currently required only 3 times per week.

Required Technical and Professional Expertise

• Bachelor’s degree in Marketing Business Statistics Computer Science or related field.
• Experience working with Adobe Analytics (formerly Adobe SiteCatalyst) and other web analytics tools like Google Analytics heat maps and data visualization tools.
• Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Experience creating custom reports dashboards and data visualizations.
• Familiarity with tag management systems (e.g. Adobe Dynamic Tag Management Google Tag Manager Tealium) and channel attribution.
• Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced dynamic environment.
• Fluent English.

Preferred Technical and Professional Expertise

• Adobe Analytics certification or equivalent.
• Experience with other Adobe solutions (e.g. Adobe Target Adobe Audience Manager AEP Journey Optimizer)
• Knowledge of audience targeting data sets like 6Sense Demandbase Bombora et al.
• Experience working in B2B e-commerce and/or lead-generating businesses