Web Channel Manager

CreatorIQ has earned the title of best company to work for in multiple programs including BuiltIn LA and NY, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and was recognized by G2 as a Leader, Best Customer Relationship, G2 Top 100 Fastest-Growing Products and rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.

Be a Part of Our Dynamic Team and Transform the Industry Together!

Web Strategy & CRO ManagerIn this role, your primary responsibility is to develop and maintain a high performing and cohesive website. You will be studying customer journeys, implementing A/B & multivariate testing to optimize our website’s conversion rate, introduce web page personalization across our ICP, and make tons of data-informed choices to ultimately improve the organic lead quality of our website. Your expertise will be crucial in managing the user experience & conversion rates of our website. This is a unique opportunity to work alongside the Demand Gen team to drive results!

What you will do:

• Own the website strategy, roadmap & execution, including conversion optimization, personalization, A/B & multivariate testing, new web page and navigation launches, and analytics
• Guide the development & execution of A/B and multivariate tests to improve conversion rates across our website
• Create & execute the strategy for webpage personalization across the various personas and segments of our ICP
• Develop & execute marketing strategies to improve our organic rankings, web traffic, engagement, and organic lead quality
• Collaborate with the Demand Gen & Design teams to ensure high quality & measurable test implementation
• Investigate data to understand user journeys & identify opportunities for improvement
• Regularly report on test results, insights, and recommendations to optimize web performance & own the follow-through of those changes 

Who you are and what you’ll need for this position:

• 3-4 years of experience in CRO, specifically with split testing for B2B brands
• Passionate about user experience 
• Deep familiarity with Hubspot’s CMS & split testing capabilities
• Strong understanding of GA4 & other web analytics toolsAn understanding of SEO
• Must love data! Looking for a curious person with strong analytical skills who can interpret complex data & turn it into an actionable plan
• Excellent project management skills with the ability to work cross-functionally
• UX Design is not a requirement, but a bonus!

Who we are:

CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Our Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. Amazon, AB Inbev, Calvin Klein, CVS, Disney, H&M, Logitech, Nestle, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems. CreatorIQ is a global company headquartered in Los Angeles with offices in San Francisco, London, and Ukraine.

At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being client-focused, putting team members first, leading with empathy, ensuring a no jerks policy, and staying focused on what's important, we create a synergistic atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.