Website Marketing Manager

JOB SUMMARY

Code.org is seeking a Website Marketing Manager to support the organization’s digital engagement strategy by assisting with the management and optimization of the Code.org and CSforALL websites. Reporting to the Director of Email & Website this role will focus on enhancing user experience supporting traffic growth and conversions and supporting content strategy across the web properties. The ideal candidate will have a foundational understanding of UX/UI principles SEO analytics and cross-functional collaboration as well as a passion for delivering exceptional user experiences to diverse audiences including educators students donors and partners.

DUTIES AND RESPONSIBILITIES

Website Management & Optimization

• Assist with the day-to-day management of Code.org and CSforALL websites (pre-sign in non-studio) ensuring high performance accessibility and alignment with organizational priorities.

• Collaborate with Engineering and external developers to support website roadmap execution technical improvements and creative updates.

• Assist in implementing UX/UI improvements based on user research analytics and stakeholder input to enhance site usability and conversions.

• Support the implementation and optimization of the content strategy and site architecture in partnership with content creators and brand stakeholders.

• Ensure all content meets accessibility standards is mobile-responsive and supports multilingual needs as appropriate.

SEO & Analytics

• Support SEO efforts keyword strategy and metadata optimization to increase search engine visibility.

• Monitor and analyze website traffic engagement and performance metrics using tools like Google Analytics and Google Search Console.

• Provide insights and recommendations to the Director and broader team to inform ongoing strategy and experimentation.

• Partner with the Marketing Analyst to report on KPIs and develop dashboards that track user behavior and campaign impact.

Conversion & Engagement Optimization

• Support donation and advocacy-related pages to maximize fundraising and policy impact through optimized user flows and messaging.

• Assist in the implementation of personalization and dynamic content strategies to tailor user experiences by audience.

• Help implement A/B testing heatmapping and user journey analysis to improve conversion rates and engagement across key landing pages.

Cross-Functional Collaboration

• Work closely with the Director of Email & Website to align web initiatives with email lifecycle marketing social and broader organizational goals.

• Coordinate with internal teams (Marketing Advocacy Programs Fundraising) to ensure web content reflects current priorities and campaigns.

• Help manage relationships with web vendors and external contractors ensuring timely high-quality deliverables and adherence to budget.

EXPERIENCE & QUALIFICATIONS

We seek candidates who have:

• Bachelor’s degree in Marketing Communications Web Design or a related field.

• 5+ years of experience in website management digital marketing or UX/UI design.

• Hands-on experience with CMS platforms (e.g. Contentful Framer) Google Analytics SEO tools and web performance tools.

• Strong understanding of UX best practices SEO information architecture and responsive design.

• Excellent organizational and project management skills with the ability to prioritize and multitask.

• Ability to work independently on execution with strong collaboration skills across teams

We prefer candidates who also have:

• Experience with web accessibility standards (e.g. WCAG AA) responsive design principles and basic HTML/CSS or design tools (e.g. Figma Adobe XD).

• Hands-on experience with A/B testing and heatmapping platforms (e.g. Ninetailed Optimizely) to inform data-driven UX and conversion improvements.

• Experience managing and evolving CMS architectures (e.g. Contentful) collaborating with Engineering to structure content models and implement API-driven updates that improve performance and scalability during major campaigns.

• Understanding of modern front-end environments (e.g. React Next.js Vite) and how technical frameworks impact SEO site performance and user experience.

• Strong grasp of technical SEO and analytics foundations including sitemaps robots.txt URL strategy GA4 and experimentation frameworks such as Statsig.

• Familiarity with modern web operations practices — including semantic HTML accessibility standards Git-based workflows CI/CD processes and internationalization (i18n) to support multilingual audiences.

In addition candidates must:

• Be a U.S. Citizen or Permanent Resident

• Work within the United States

• Pass a pre-employment background check

• Be willing to travel a minimum of two times per year for team events

WHO WE ARE LOOKING FOR

• Builder’s mindset. We’re looking for adaptable result-driven team members who thrive in dynamic environments and can navigate shifting priorities with ease. In this role you’ll embrace change pivot strategies as needed and drive impactful solutions that align with evolving business needs. If you excel in fast-paced settings and enjoy turning challenges into opportunities we’d love to have you on our team!

• We are hard on problems and kind to each other. We stay focused on the challenge of bringing computer science to students and teachers globally. We recognize that each of us brings the best of our intentions to support our mission and give grace when we make mistakes.

• A growth mindset fuels us. We approach each challenge with curiosity. We give feedback kindly and candidly; we receive feedback openly. We learn from our mistakes and look for ways to increase the reach and impact of our work.

• Player-coach Managers . We seek hands-on managers with player-coach mindsets who can strategize execute mentor and contribute. As a manager you balance leadership with direct involvement guiding your team while rolling up your sleeves to drive results.

WHAT IS THE INTERVIEW PROCESS LIKE?

Step 1: Informational Interview - learn more about the role and share your experience (30 minutes) Step 2: Homework (~3 hours) Step 3: Interviews with several members of the Code.org team (~ 3 hours) Step 4: Final Interview (1 hour) Step 5: Reference Checks

All interviews are currently being conducted virtually via Zoom

TO APPLY

Our team will review all applications on an ongoing basis and if we believe your qualifications would make a great fit we'll contact you to schedule an informational interview.

COMPENSATION & BENEFITS PACKAGE

The expected salary range for this position is $88200 - $98000. Most offers are on the lower end of the salary range and are at the company’s sole discretion based on the final candidate’s experience. This allows us to provide a fair and equitable approach to compensation when setting pay and maintaining internal pay equity.