Website Producer

As a Website Producer, you will work cross-functionally with the broader marketing team to understand strategy, requirements, best practices, tech stack, content and design elements to build a website experience that drives value to our prospects and customers while elevating user experience, engagement and conversion. Responsible for maintaining and updating the website, you'll manage the day-to-day efforts to ensure a smooth and efficient website updates including production updates, trafficking creative assets, landing page development, and collaboration on website initiatives and projects.
In this role, you will:

• Maintain and update the website, ensuring that content is current, relevant and strategically aligned to business priorities and goals.
• Manage and optimize the website using relevant technologies, while also providing input for website refresh design and development.
• Work closely with the SEO team to ensure best practices and advanced techniques are adhered to.
• Understand website performance using tools like Google Analytics, SEMRush, Sitebulb, Google Search Console and behavior tracking tools to gather actionable insights and performance insights.
• Utilize interactive and engaging tactics, such as those used by platforms like Drift, Marketo, etc. for personalized content and dynamic web development to enhance user experience, drive engagement and conversion.
• Perform audits and edits as directed across our library of existing pieces of web content
• Assist with requirements gathering, specifications, design and timelines for A/B testing initiatives and execution
• Coordinate with respective team members to ensure new content is translated as relevant for German and Japan audiences and respective websites.

The skills you'll bring include:

• You bring a minimum of 5+ years of relevant experience in integrated production (content, design, development, localization) for tech-driven companies
• You bring a Producer mindset, a hybrid of Project Management and Product Management, with a focus on both outcomes and outputs, under one collective vision
• You excel at conceptualizing and executing compelling web experiences that drive new user acquisition or prompt engagement with Sales via Rapid7.com
• Experience with CMS platforms like EPI and/or ContentStack is a plus
• Working knowledge of HTML/CSS/JS, Jira, analytics tools and A/B testing
• Experience with replatforming, rebranding and website optimization strategies for awareness and demand generation objectives

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