2023 Marketing Internships (June 2023- May 2024)

Marketing Internships:

• June 2023 - May 2024 (Full-time Summer, Part-time Fall semester, Part-time Spring semester)

Must be enrolled in a 4 year bachelor's program with good academic standing and be flexible during the Spring and Fall semesters to work 10-15 hours a week part-time and 40 hours a week full-time during the summer.

Digital Marketing Operations

• Manage product demonstrations and training classes through CVent event management platform
• Audit & monitor marketing automation software Marketo database
• Analyze monthly reports to measure the effectiveness of various digital marketing campaigns
• Partner with local and regional teams on creation of Marketo email marketing campaigns

Product Marketing - Sub-Zero & Wolf

• Compile competitive analyses to identify product/feature gaps and opportunities leading to actionable executive summaries.
• Assist in new product development scoping activities, development of branded in-product materials, and naming of products and features.

Product Marketing -Product Launch

• Compile competitive messaging analyses to identify product/feature gaps and opportunities leading to actionable executive summaries.
• Assist in new product positioning and messaging activities, development of branded in-product materials, and naming of products and features.

Digital Strategy & Analytics

• Collaborate with internal teams to develop digital marketing strategies to help consumers find our brand digitally.
• Support the Digital Strategy team with UX (user experience), testing, and optimization program for the website and mobile apps.
• Compile insights and develop routine performance reports for the website, SEO, paid media, etc.
• Field requests, research best practices, develop recommendations, and gather assets from various teams.