2025 Intern – Information Architecture

Introduction
Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach allowing you to work with speed adaptability and creativity to uncover insights and deliver experiences that matter to your customers.

Your Role and Responsibilities
Start and end dates for this internship are during Summer 2025.

At IBM we believe technology shapes the world and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change – improving businesses society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a worldwide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM you join a culture of openness collaboration and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

As an IBM Marketing Information Architecture Intern you’ll work collaboratively driving work that addresses a strategic business challenge facing our team: helping to turn our vast collection of content into an easily understandable system that supports our visitors’ key needs. In addition to your daily work the internship includes educational networking and social activities. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.

This role supports our IBM.com team which is responsible for continually advancing our site experience to delight visitors enable them to easily complete their objectives and compel them to raise their hands and engage with the IBM team. As an Information Architect intern you would sit within IBM.com’s Web Design team and may drive efforts around:

• Enhancing site performance by architecting successful user journeys
• Evaluating our site structure and customer-facing taxonomies
• Defining and managing key on-page linking patterns that are central to IA and site navigation
• Outlining global and local navigation patterns on our site
• Performing content inventories audits and analysis to build page-level hierarchies

This role is based in Austin TX.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore to be considered for this position you must have the ability to work without a need for current or future Visa sponsorship.

Required Technical and Professional Expertise

• Currently enrolled in an accredited University
• Available for an internship in Summer 2025
• Pursuing a Bachelor’s degree and a rising senior for the 2025-2026 school year
• Basic knowledge of Information Architecture or Content Strategy
• Passionate about structuring and organizing systems and large data sets
• Fluent in English; strong written and verbal communication skills
• Problem-solving and analytical skills
• A strategic consultative data-driven mindset

Preferred Technical and Professional Expertise

• Pursuing a Master’s or graduate degree and available for a full-time opportunity starting between January 2026 and August 2026
• Basic knowledge of web strategy SEO web design user experience or user research
• Pursuing a degree in Information Architecture Information Studies User Experience or similar
• Basic experience designing and building webpages with complex sitemaps
• Basic knowledge of Figma