2025 Intern – Marketing Investments Analytics

Introduction
Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach allowing you to work with speed adaptability and creativity to uncover insights and deliver experiences that matter to your customers.

Your Role and Responsibilities
Start and end dates for this internship are during Summer 2025.

At IBM we believe technology shapes the world and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change – improving businesses society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a worldwide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM you join a culture of openness collaboration and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

This role reports into our Marketing Strategy & Operations team supporting Investments Management. You’ll have the opportunity to work alongside professionals responsible for managing the planning of our investment allocations forecasting and optimization of our marketing and communications spending. As an intern on this team you may be responsible for:

• Structuring and interpreting large sets of data from multiple sources
• Connecting the dots between how we spend our budget and what our return on investment is
• Reviewing resource spend for all functions within Marketing and Communications and evaluating the success of our investments

As an intern you’ll work collaboratively across Strategy & Operations and all of Marketing and Communications driving work that addresses a strategic business challenge. In addition to your project work the internship includes educational networking and social activities giving you exposure to unique enrichment opportunities. Between project work and intern programming you’ll get to touch a variety of areas within Marketing. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.

This role is based in Austin TX.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore to be considered for this position you must have the ability to work without a need for current or future Visa sponsorship.

Required Technical and Professional Expertise

• Currently enrolled in an accredited University
• Available for an internship in Summer 2025
• Rising senior for the 2025-2026 school year
• Passionate about marketing data analytics investments finance
• Fluent in English; strong written and verbal communication skills
• Basic Excel and PowerPoint skills
• Problem-solving and analytical skills
• A strategic consultative data-driven mindset

Preferred Technical and Professional Expertise

• Pursuing a degree in Business Analytics Data Analytics or related
• Basic knowledge of marketing communications or related
• Basic knowledge of how to leverage data to tell a story and data visualization
• Basic Python R or SQL skills