ABM Campaign Manager

At Mattermost we build the #1 collaborative workflow solution for defense intelligence security and critical infrastructure organizations. Trusted by governments financial institutions and technology companies our platform enables secure efficient operations for the world’s most critical teams.

We’re dedicated to empowering organizations to operate with confidence reducing risks and accelerating productivity. Guided by our core values of Customer Obsession Earn Trust Self Awareness Ownership and High Impact we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.

To learn more visit www.mattermost.com

We are seeking a dynamic ABM (Account-Based Marketing) Campaign Manager to join our growing marketing team. This role is responsible for developing executing and optimizing highly personalized multi-channel campaigns targeting key accounts across our priority verticals. The ABM Campaign Manager will play a critical role in aligning marketing and sales to drive engagement pipeline acceleration and revenue growth for target accounts.

This role will also oversee the overall email marketing program ensuring alignment across all campaigns and maintaining best practices for segmentation automation and performance optimization.

The ideal candidate is a strategic thinker with a hands-on approach to campaign management thrives in a data-driven environment and has a proven track record of creating high-impact ABM programs while managing an organization-wide email marketing strategy.

ABM Campaign Strategy & Execution

• Design and execute multi-channel ABM campaigns (1:1 1: few 1: many) across priority accounts.

• Develop and manage the overall email marketing program including maintaining consistency in branding messaging and audience segmentation across all email initiatives.

• Collaborate with other marketing functions to integrate email marketing seamlessly into larger multi-channel strategies.

• Collaborate with sales product marketing and demand generation teams to develop personalized account journeys.

• Build audience segments based on account intent firmographics and engagement data to deliver targeted messaging.

• Coordinate the creation of personalized content assets including landing pages emails ads and direct mail to engage key accounts.

• Manage multi-touchpoint campaigns across digital social events and offline channels to influence target accounts at every stage of the buyer’s journey.

Sales Alignment & Enablement

• Partner closely with sales teams to ensure ABM campaigns align with account plans and sales priorities.

• Deliver account-specific insights to sales teams including engagement reports key contacts and buying signals.

• Ensure that insights and data from the overall email marketing program are shared with sales to enhance their account strategies and outreach.

Campaign Measurement & Optimization

• Establish campaign KPIs and report on ABM performance including engagement pipeline contribution and account progression.

• Analyze email campaign performance metrics such as open rates click-through rates and conversion rates to optimize campaign effectiveness.

• Manage and optimize the overall email marketing infrastructure including platform configurations deliverability best practices and performance reporting.

• Continuously optimize campaigns based on data insights feedback and results.

• Utilize ABM platforms and tools to track campaign performance and enhance personalization.

Cross-Functional Collaboration

• Collaborate with product marketing content marketing and creative teams to produce relevant high-impact assets tailored to target accounts.

• Work closely with the demand generation team to ensure ABM efforts complement broader marketing initiatives.

• Manage agency and vendor relationships as needed to scale ABM efforts.

Required Skills/Experience:

• 3-5+ years of experience in B2B and/or B2G marketing with a focus on account-based marketing demand generation or field marketing.

• Proven track record of creating and executing ABM programs that drive engagement and pipeline growth.

• Strong understanding of ABM strategies and frameworks (1:1 1:few 1:many).

• Experience managing an organization-wide email marketing program including oversight of automated workflows cross-departmental collaboration and email platform administration.

• Expertise in email marketing best practices including segmentation A/B testing automated workflows and performance analysis.

• Experience with marketing technologies and ABM platforms (e.g. 6sense Demandbase HubSpot Marketo Salesforce or others).

• Excellent project management skills and ability to manage multiple campaigns simultaneously.

• Strong analytical skills with a focus on campaign performance attribution and reporting.

• Excellent communication and collaboration skills to align cross-functional teams and stakeholders.

Preferred Skills:

• Experience in industries such as defense critical infrastructure cybersecurity or enterprise technology is a plus.

• Familiarity with tools such as LinkedIn Campaign Manager Google Analytics and direct mail platforms (e.g. Sendoso Alyce).

• Knowledge of sales enablement tools like SalesLoft or Outreach.

Key Attributes:

• Strategic Thinker: Ability to see the big picture while managing the tactical execution.

• Collaborative: Works well cross-functionally with sales product marketing and content teams.

• Data-Driven: Utilizes insights to inform and optimize campaign strategies.

• Customer-Centric: Focuses on delivering value to target accounts through personalized content and messaging.

$105000 - $145000 a year

Mattermost is an EEO Employer. We are a remote-first open-source company.

We are constantly working towards adding more countries/regions to this list but first we need to make sure we are compliant with local laws and regulations which takes time.

Mattermost is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don't discriminate against staff or applicants based on gender identity or expression sexual orientation race religion age national origin citizenship disability pregnancy status veteran status or any other differences. Also if you have a disability please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!