ABM + Events Manager

The SafeBase Marketing team is seeking an experienced ABM and Events Manager to drive our account-based marketing initiatives and lead our in-person events strategy. This role will be crucial in generating pipeline and accelerating sales cycles for our target accounts.

This role offers an exciting opportunity to shape our ABM and events strategy, driving significant impact on our pipeline and revenue growth. The ideal candidate will be a strategic thinker with a hands-on approach, able to balance high-level planning with tactical execution.

We're looking for people with the right aptitude and attitude. If you're passionate about this role, please apply even if you don't meet every requirement.

What You'll Do:

• Develop and execute comprehensive ABM strategies aligned with sales objectives in partnership with VP Marketing
• Identify and prioritize target accounts in collaboration with sales leadership
• Create personalized, multi-channel marketing campaigns for key accounts
• Plan and manage in-person events (conferences, industry, field events, hospitality) tailored to target accounts
• Collaborate with demand gen to create account-specific assets
• Work closely with sales teams to ensure alignment and provide ABM support
• Manage relationships with external vendors and agencies for event execution
• Track and analyze ABM and event performance metrics, providing regular reports to stakeholders
• Optimize ABM and event strategies based on data-driven insights
• Manage ABM and events budget, ensuring efficient resource allocation
• Manage, measure, and report on campaign performance and establish benchmarks for performance.

Experience We're Looking For:

• 5-7 years of experience in B2B SaaS focused on ABM, Field Marketing and/or growth marketing (security and compliance b2b experience is a plus but not required)
• Experience managing a variety of marketing channels creating campaigns to emphasize awareness, lead generation, and conversion
• Track record of data oriented decision-making, optimizing campaigns based on performance
• Experience managing external and hosted event engagements and sponsorships
• Ability to multi-task and manage several assignments at a time from multiple people and to accomplish tasks with minimal supervision and follow through on deadlines
• Hands-on knowledge of 6Sense / Demandbase /CommonRoom, HubSpot, and Salesforce preferred
• You balance right-brain creativity with left-brain analytical thinking
• You have a growth mindset and embrace constructive feedback about your work
• You natively speak B2B SaaS technology marketing – hyper-growth and start-up/scale-up experience are a plus
• Experience in a high growth start up environment a plus - hands-on, willingness to dive in is a necessity!
• Able to travel 30-40% for in-person events

Preferred Experience We're Looking For:

• Experience with Hubspot + Salesforce CRM
• Familiarity with intent data and predictive analytics for ABM
• Knowledge of digital advertising platforms and strategies
• Experience with virtual event platforms and technologies